Lisa Nirell's Marketing Waves Blog
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Want some innovation inspiration for 2018?

Innovation Inspiration Lisa Nirell

Feel stuck and unsure where to begin? I gathered up some of my favorite quotes from leaders and iconoclasts, and created a handy reference guide for you.

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7 Pain Points All Marketers Share (Inc.com)

pain points marketers share Lisa Nirell

From turf battles to financial strain, marketers and entrepreneurs face seven pain points as they attempt new approaches to marketing innovation.

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4 Essentials to Becoming a Modern Marketer

lightbulbs - symbol of ideas

Do your marketing efforts feel electrifying or depleting? My latest post addresses these demands and explains how to supercharge your marketing innovation.

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How CMOs Can Make a Dent in Strategy Discussions

Last week, we hosted Nilofer Merchant as our guest at the Marketing Leaders of DC™ meeting to discuss her latest book. What a treat!

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New Video: The Problem with Personalization

Tarek helps companies overcome the problems with personalization

A new buzzword among CMO circles is personalization. Many love to extol its virtues. But what are the problems with personalization? How do you define it? I just sat down with Tarek Kamil, the CEO of Cerkl and software visionary extraordinaire, to explore this topic. In this 15 minute video, you’ll learn: The challenges marketers […]

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Book Review: The Power of Onlyness

The Power of Onlyness book cover

Building strong communities and commitment to your innovative marketing solutions and ideas may be the smartest thing you do in 2018. Inspiring stories and pragmatic advice fill the pages of Nilofer Merchant’s 2nd book, The Power of Onlyness. The author’s advice, however, isn’t for people who are trying to impress others, or fit into, as […]

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New Video: 3 Causes of Marketing Colony Collapse

You may have heard about Bee Colony Collapse, which has generated great concern among noted scientists. The catalysts for the precipitous decline in bee colonies are unknown, and there is much debate about the cause.. Here in Virginia, hive populations have dropped by two-thirds since 1970. The potential impact on our ecosystem and food supply is devastating. Although […]

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Why Marketing ROI Often Misses the Point

marketing ROI

It was a crisp fall day in October 2000. I was preparing for a big presentation to the leadership team in Microsoft’s Redmond, WA headquarters. As an outside consultant working for Siebel Systems, I needed to prove myself quickly, and demonstrate that we were generating a solid marketing ROI for them. This was an exciting […]

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New Video: Leadership Lessons from Leon

Fake news. Political vitriol. Legislative gridlock. Trigger-happy dictators. These topics currently occupy much of our mainstream media feed in the U.S.  Unfortunately, they perpetuate fear-based stories that beget more fear—and sometimes, feelings of lack, limitation, and separation. Is there a silver lining to this negativity? Can we extract any leadership lessons from this moment in history? Some citizens […]

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24 Questions to Clear Innovation Clutter

clear innovation clutter

What contributes to marketing overwhelm (other than the 7,000 products on the martech chart)? Overstuffed calendars. They create marketing innovation clutter, which hampers growth and competitive relevance. How crowded is your calendar? Among our CMO communities, the predominant cause of marketing innovation resistance is self-inflicted overwhelm. It’s insidious. I have found that it’s usually triggered […]

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