Lisa Nirell's Marketing Waves Blog
Latest "Plan Your Brand" Posts

The Macintosh Way by Guy Kawasaki – Now Available Free!

My friend Guy Kawasaki recently asked me to join his review team for his new book, Enchantment.    Since he is the master of viral marketing, he is now offering a Free e-copy of his first book, The Macintosh Way, to people who visit his book launch page. If you would like a copy, take these […]

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Marketing Planning 101: Three Tips to Stay Open for Business

Yesterday, I was intrigued by the business headline story in my local Bend Bulletin. It said "Bend is Open for Business: City hopes to lure businesses with new campaign focusing on outdoor lifestyle." As a conscious capitalist with a passion for work/life balance, I was inspired to read further. Visit Bend, our well-intended local tourism […]

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What’s your “Blueprint?” Join us for Webinar – September 14

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You may blame today’s services growth challenges on the “new normal.” Yet many services firms are thriving in spite of tight credit, cost-conscious clients, and escalating competition. What do they have in common? A practical, easy to understand growth plan and a system for consistently promoting their brand. 

Do you have a similar blueprint to succeed and thrive… or are you leaving your fate in the hands of a few good clients to keep your teams billable?

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How to Promote “Joie De Vivre” With New Investors

Chip Conley and his investors were forced to make some tough decisions.

Several months ago, Conley, the CEO of Joie de Vivre Hotels in San Francisco, California, witnessed competing hotels facing potential foreclosure. According to the Wall Street Journal, “there is about $5.6 billion in securitized mortgages tied to hotels coming due this year and next…27.8% cover properties now estimated to be worth less than their mortgage balances.” (source: Trepp LLC’s Foresight Analytics). Billions of dollars of mortgages are coming due in the coming years. Analysts are forecasting that the hotel industry will not regain its full strength until 2013.

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Photo courtesy of Chip Conley 

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Newest Interview with Dan Schawbel, a Marketing “Force of Nature”

I had the pleasure of connecting with Dan Schawbel last week. He is the genius behind the #1 job blog by CareerBuilder in 2008-2009. FastCompany dubbed him "a personal branding force of nature." Dan wanted to know more about my book, how leaders manage rapid growth, and some of the best ways for B2B companies […]

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WOOF! Branding and Innovation Guidance from a Local Dog

Last September, BendBroadband CEO Amy Tykeson and her team made a bold move. In the midst of servicing one of the most economically challenged markets in the United States — Central Oregon — Tykeson and her team "em-barked" on a re-branding strategy.

Nearly a year has passed. Today, they boast the premier local IT service provider spot, and have preserved their profits in a price-conscious, pit bull industry.

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Take Your Tiger (Woods) by the Tail

I endured a three hour layover at Hartsfield International Airport last night, I could not escape the Tiger Woods cacophony.   Every gossip publication imaginable plastered his image on their front cover. 

I certainly expect that Us Magazine, People, and OK! will capitalize on Woods' indiscretion. What floored me was the huge Accenture billboard across from the newsstand. There stands Tiger, hovering over a golf ball. The ball is situated in a precarious spot beside a babbling brook.  No mere mortal could ever swing their club adeptly to rescue this one.  Ironically, the ad says, "It's what you do next that counts."
Really?  If that is true, then Accenture has clearly dropped the ball. 

As a corporate sponsor for Tiger Woods, they certainly did not make the right move by leaving this ad in the airport walkway.  Much like Woods, the Accenture marketing team has waited a tad too long to continue basking in the glow of Wood's fleeting fame.

What strategies or brands do you keep carrying in your portfolio that are now producing negative returns?

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Language Lessons from the Social Media Conference

As a young girl, I had a personality flaw. I was very stubborn.If I didn't get my way, I would accuse my Mother of various things. "You don't understand…I really want to go to this party!" "You are so unfair."  Sometimes, a scatological comment would leak out of my mouth.  Mom would always respond with […]

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Branding at Any Stage: How to Energize your Brand in 2009

Your brand is the sum total of all “touch points” and experiences that EVERYONE has when they interact with you.  Whether you lead a rapidly growing million dollar services firm or a mature, well established $14B bank, the need for branding is just as critical.  The challenge is that it is often hard to read […]

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