Lisa Nirell's Marketing Waves Blog

7 Pain Points All Marketers Share (Inc.com)

pain points marketers share Lisa Nirell

Does it seem like modern marketing causes more pain than gain within your organization—and that your challenges are unique? Despite any feelings to the contrary, I can reassure you that based on my research with the 5-year CMO Innovation Trends Survey, some experiences are universal. From turf battles to financial strain, marketers and entrepreneurs face seven pain points as they attempt new approaches to marketing innovation.

Adele Cehrs of Inc.com recently took a closer look at recent trends in modern marketing and the commonalities across industries. We spoke at length about the data gathered in the CMO Innovation Trends Survey and I provided some suggestions for overcoming these barriers to innovation.

Take a look at the article here.

Copyright 2017, Lisa Nirell

Related Posts:

24 Questions to Clear Innovation Clutter

Bonus Videos: Overcoming Marketing Innovation Anxiety

Marketing Innovation: Help from Honeybees

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