Lisa Nirell's Marketing Waves Blog

4 Essentials to Becoming a Modern Marketer

lightbulbs - symbol of ideas

Consider your marketing efforts and activities. Do you feel they are electrifying … or energy-depleting? 

It is difficult to feel like a “super-charged” modern marketing leader when you’re constantly in firefighting mode. Our five-year CMO Innovation Study reveals that the overwhelming demands on marketing continue to grow, and cause even the top performers to reach burnout. Instead of feeling like a modern marketer, many CMOs tell us that they feel like order takers.

My latest LinkedIn post addresses these demands and explains how you can best super-charge your marketing innovation. You’ll learn quantitative and qualitative techniques for success.

Check out the post now to learn:

  • How to design content strategy with a focus on two key parameters
  • The vital importance of choosing which metrics to track, and how you present these metrics
  • The difference between being everyone’s friend and being an effective team member
  • How culture clarity can reveal both limitations and opportunities

Whether you feel depleted, barely sparking a charge, or full of energy, these four essentials will help you spark new approaches to modern marketing that will inspire your customers and colleagues—as well as yourself.

Copyright 2017, Lisa Nirell. All Rights Reserved.

Related posts: 

The First Step to Becoming a Modern Marketing Leader

Why Marketing ROI Often Misses the Point

The Best Content Marketing Strategy

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