Lisa Nirell's Marketing Waves Blog

Danger or Opportunity? Marketing Lessons from the Sharing Economy

Marketing Lessons from the Sharing Economy: Danger, or Opportunity?

I recently enjoyed a lively conversation with my long time friend and colleague, Philip Lay of The Chasm Group. He has invested significant time studying the disruptive marketing lessons from the sharing economy leaders such as Uber, Lyft, and Airbnb.

In my newest FastCompany post, you will find a summary of this discussion and learn:

  • The sine qua non requirement for being a modern marketer (and it’s not big data);
  • How we define “sharing economy”
  • Uber’s 3 secrets to success
  • How to apply disruptive innovation in your organization

As a bonus, here’s a 10 minute audio clip from our discussion. If you like what you hear, and want the full audio transcript, join our private community. For less than 80 cents per day, you receive exclusive thought leadership pieces every month, invitations to our exclusive live events, and 24 x 7 access to my network and advice. Here’s more detail on that program.

 

copyright 2014, Lisa Nirell. All rights reserved.

No Comments Yet

You can be the first to comment!

Leave a Reply

Your email address will not be published. Required fields are marked *

Get Our Newsletter and Video Tips

Get five bonus gifts when you subscribe to EnergizeNews, our free newsletter that will help you
be a more effective strategic leader and marketer.

captcha
 

We Value Your Privacy

Get five bonus gifts when you subscribe to EnergizeNews, our free newsletter that will help you
be a more effective strategic leader and marketer.

We Value Your Privacy

No Spam

Get five bonus gifts when you subscribe to EnergizeNews, our free newsletter that will help you
be a more effective strategic leader and marketer.

We Value Your Privacy

No Spam