Are you a modern marketing innovator, or an order-taker?
Does your marketing community help you innovate, accelerate your career, and improve your focus? If not, we can.
Learn MoreAre you a modern marketing innovator, or an order-taker?
Does your marketing community help you innovate, accelerate your career, and improve your focus? If not, we can.
Learn MoreAbout EnergizeGrowth® LLC
Today’s CMOs are expected to be brand stewards, demand generation experts, customer experience hubs, and more. Many marketing leaders revert to “order takers” roles, they miss out on the opportunity to influence strategy. As a result, marketing can feel isolated.
Courageous CEOs and CMOs work with Lisa, and EnergizeGrowth®, to make the leap from order taker to innovator. Our advisory services, conferences, and peer help groups help leaders “cut through the clutter” associated with today’s modern marketing demands.
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Success Stories
I’ve benefitted from sharing experiences, knowledge and insights within our private CMO network and it has made me a better marketing executive for it.
— Stuart Foster, Vice President, Global Brand Marketing, Hilton Hotels & Resorts, DoubleTree and Curio
For CMOs
Make the leap from order taker to innovator in a safe, confidential setting. Learn more about our exclusive communities.
The Mindful Marketer
Thanks to new buyer dynamics, a boardroom-level obsession with marketing ROI, and ‘big data’ driven decision making tools, the rules have shifted beneath everyone’s feet, leaving many dizzily wondering how to keep pace. Modern marketing leaders are expected to be tech savvy, data-driven brand ambassadors on the vanguard of change. But as marketing demands and workloads continue to evolve at the speed of sound, it becomes more difficult to stop, breathe, and reflect mindfully on future opportunities and daily decisions. As marketing leaders look for ways to evolve from order takers to market makers, the more contextual, intuitive, and innovative dimensions of marketing play an even greater role than before.
CMO Foundations: Become a More Effective CMO
How do CMOs thrive in a time of ambiguity and uncertainty? In this course, you will uncover the tools and pragmatic advice to help you face the challenges of the modern marketing landscape, and to win the hearts and minds of stakeholders.
Lisa Nirell starts this course by introducing the common hurdles that marketing leaders face in today’s information-saturated world, where marketing departments aren’t always given the budget they deserve. Lisa then introduces a toolkit that allows CMOs to plan and measure their impact in the role.
In addition, she explains how the CMO works with the board and the C-Suite. Finally, you will learn tried and true methods from “Super CMOs,” and techniques for mapping out your future as a marketing leader.
How do your marketing innovations compare to your CMO peers?
Find your breakthrough marketing idea. Eliminate career-limiting firefighting habits.