People Who Have Achieved Results with EnergizeGrowth®
Energize Growth Now is a book by my close personal friend, Lisa, and she will help you truly understand growth strategies. I want to highly recommend this book; I even wrote the foreword. That’s how much I believe in it…
— Guy Kawasaki
Patrick Rogan, former Chief Talent Officer
It has been an absolute pleasure working with Lisa Nirell. She uses her energy and drive to bring underlying issues out into the open. To help illustrate her points, she frequently uses examples from her past successes and failures to provide concrete actionable guidance. Lisa played a key role in our company vision setting process. I look forward to working with Lisa again in the future.
Robert (Bob) Zeigenfuse, Founder and President
We recently re-branded our company and expanded abroad. We were having problems with assimilating our strategic goals, values, and mission across the global organization. As executives, we were spending nearly half of our time sorting out customer misunderstandings and internal communications problems, and very little time on planning. As a result, we were missing out on six and seven figure business opportunities. “As we expanded abroad, we used tribal knowledge to communicate our culture. This required way too much micro-management.After working with Lisa and her team, we now announce and track our strategic goals on a quarterly basis, and people pick pieces of those that they’ll help the company do. By linking our strategy and employee development through the Personal Strategic Plan process, we saw a direct impact on the bottom line. Collection time has gone from 75 days down to 45 days, and our CFO was featured in Inc. Magazine for our innovative cash management strategies.
Patricia Bramhall, Founder
Before I invested in Lisa’s consulting and multimedia systems, I was experiencing slow and erratic growth. I began working with Lisa to clarify my vision for growing the business and the results have been excellent. Within four months, we closed the gap between our vision for growth and our sales pipeline. Our pipeline of “ideal clients” doubled to $435,000 when we applied the EnergizeGrowth® models. I now schedule time each week to work on my business strategy, marketing plan and family activities.
Ed Winder, former Senior Vice President
Worldwide Sales & Business Development
We had several opportunities ahead of us at major accounts ranging from hundreds of thousands of dollars to more than a million. We were unclear as to how our team would win these sales. With Lisa’s guidance, we built a roadmap within a few days that helped us set our sales strategies, understand the political issues in the accounts, and identify the tactics needed to close the sales. Lisa was the catalyst that helped define our 100+% sales growth within our first year.
Jerry Andres, CEO (retired)
In light of the changing dynamics within the residential and resort industry sector, we began experiencing unsteady progress towards our five-year “Big Audacious Goal” (BAG) profit target. We needed to take proactive measures that would help us return to more consistent progress towards our BAG. Lisa Nirell conducted surveys and planning sessions with the Executive Council to identify what talent and leadership styles we were lacking. She and the Council discovered a lack of clear understanding of the company’s core values. This was causing some costly communications breakdowns for new employees and managers.This engagement helped us realize that we needed to refine our core values to help the entire organization adopt them. Working with Lisa significantly contributed to strengthening the culture we have created and the “Big Audacious Goal” we have established. This enables us to be the first choice of customers seeking the highest value in real estate and service.
Lanny Feder, President
Protective Intellectual Property Services, LLC
Before I started with Lisa, I was networking everywhere, and describing what my company does (in painful detail) to whoever would listen. However, I wasn’t bringing in the business. When I joined the EnergizeMarketing Group, I finally identified my ideal client so that I can describe it effectively to others. My Power Group was a source for critical reviews as to how others received my message. It wasn’t always the same message I thought I was sending!Lisa is excellent at taking the ideas that I have and adding that little twist that makes it a wow. In the first three months of this year, I have closed business amounting to double my earnings for all of last year. If you’re the owner of a services business and are frustrated with the progress of your company, Lisa can help you relieve your frustrations.
Mike Davis, President
TMT Home Remodelers
My company was in need of serious growth. After hearing Lisa speak at a regional conference, I wanted to learn how better to market our company. One of the first things that I learned in the Action Group was that I was the limiting factor to the growth of our business. I learned how to change my way of thinking, how to identify my ideal customer, and how to reach those customers. The quality of people that Lisa attracts to her peer groups really helps get you over any mental hurdles that you may be having in the development of your own marketing plan. Lisa’s company name – EnergizeGrowth® — says it all. If you are a services company that is tired of not getting enough clients and are not sure how to reach them, then you need to call Lisa.
Drew Child, President
John Sundberg, CEO
Feyzi Fatehi, CEO
Corent Technology Inc.
Mae Lon Ding, President
“We had a huge opportunity ahead of us at Microsoft. Our global account teams were spread out across eight different countries. The client was not leveraging the sales training we provided on a global scale, and our revenues reflected that. With Lisa’s mentoring and guidance, we built a global account plan within 60 days. That plan gave us a roadmap for increasing annual sales from US$2M to $11M within two years. Lisa was the catalyst that helped us develop the first global account plan for Microsoft.
Rod Jones, CEO
Strategy To Revenue
“Lisa and her team have been extremely effective with their “Five Strategies to EnergizeGrowth®” programs. As a result of her efforts, we saved at least $30,000 worth of my time. We’re excited to have the EnergizeGrowth® team as our partner.Listen to Janet’s Audio Interview:
Janet Amirault, Managing Partner
Software Consortium Inc.
The guidance of EnergizeGrowth® in this process was fantastic. While we knew our market, Lisa and her team rapidly helped us define the value proposition and brand we wanted to project.
Sales and Marketing
Director of Online Programs,
West Virginia University Reed College of Media
The WVU Integrated Marketing Communications (IMC) graduate program was happy to have Lisa speak at our annual INTEGRATE conference. Her presentation, ‘How to Start a Mindful Marketing Revolution,’ was well-received and achieved above-average ratings from attendees. One attendee wrote, “refreshing change to the typical marketing metrics presentation with a nice focus on personal awareness.” We have recommended Lisa to many of our colleagues for future speaking engagements.
Digital Marketing Adobe
Lisa Nirell was an incredible asset to our Millennial Marketers panel at Adobe Summit – The Digital Marketing Conference. She brought a dynamic approach to leading and moderating our panel discussion that disarmed the participants and energized the audience. From concept to planning to execution, Lisa was a thrill to work with and consistently put her best foot forward in every interaction along the way, resulting in a well-organized and engaging event. Thank you, Lisa, for your professionalism and gracious demeanor!
Chief Imagination Officer,
Over the past 25 years, I have brought together thousands of multifamily executives to create breakthrough ideas and thrive during these challenging economic times. Lisa’s keynote and executive sessions on ‘Leading the Mindful Multifamily Revolution’ exceeded our objectives. If your organization wants a pragmatic and balanced approach to understanding and applying the new rules of modern marketing, don’t hesitate to hire Lisa!
Lisa was well-prepared, dynamic, and highly attentive to our audience. She has developed a distinct style and offers transferrable tools for companies looking to take their marketing to the next level.
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Nicole Tarnogursky, Manager of Professional Development Programs
Greater Washington Board of Trade
Shira Harrington, President
During the session, Lisa energized the audience in ways that few experts and authors can do. Her session outlined proven strategies that immediately helped our members deepen relationships with internal clients, implement HR initiatives more effectively, and increase their business communications acumen. More importantly, she debunked old beliefs and definitions of marketing – a dynamic function that many HR executives do not fully understand. Lisa’s lively workshop exercises, customized messages and contemporary examples left us wanting more. Our program evaluation from our attendees scored off the charts!
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Wendy Lieber, President
Lisa was an excellent presenter and engaged the audience with a compelling, relevant presentation and conversation. I know that our audience left with ideas that they could implement immediately into their businesses. What I loved about Lisa is that she had so many real world examples that everyone could relate to. She didn’t try to sugarcoat any of the mistakes she had made in her past but rather openly acknowledged so others could learn from her. Lisa is also genuinely interested in her audience and making sure the presentation is for them… She doesn’t come with a “one size fits all” presentation. She does her homework which I know our audience appreciated.
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A. Morris Tooker, Former Senior Vice President
Mary Morgan, BMC Software Executive
Greater Houston Women’s Chamber of Commerce Board Member
Kati Kilpinen, Helsinki, Finland
Lisa was our lead growth strategy seminar speaker as part of our Branding, Innovations and Globalization (BIG) research project. Lisa’s innovative strategic growth ideas and ‘Energy Booster Questions’ were highly instrumental in making the seminar a huge success. I warmly recommend Lisa to help you address today’s demanding international business challenges.
Dr. Kristi Lindberg-Repo, Docent, Research Director
Hanken School of Economics, Helsinki, Finland
Stephen Friedman, Senior Vice President
Greg Coleman, Vice President, Strategic Programs
Kathy Maixner, President
IMC Oregon/SW Washington Chapter
Jan Paape, President
I recently heard Lisa Nirell present ‘Four Secrets to Energize Growth in Uncertain Times.’ This topic was particularly timely for me, and gave me good ideas to consider in my organization’s strategic planning process. Her concept of a Vivid Vision is a powerful tool for identifying and building on our organization’s successes. Lisa’s presentation was dynamic, thought-provoking, and enjoyable. She also included practical steps that attendees could take back to the office and implement quickly. I like her brand of energy!
Marilyn LeMoine, Market Communications Director
The Bend Chamber’s Professional Development seminars are designed to provide education opportunities for people who value personal & professional growth. In our year-long series of 22 events, Lisa Nirell’s “Seven Steps to Energize Growth and Attract More Clients” stands out in quality content, organization and presentation. Her preparation in advance helped to create a seamless event. She kept the enthusiasm and involvement of attendees up during the entire presentation. Lisa has raised the bar of these seminars
Lindi DeWolf, VP Programs & Events
Lisa Nirell spoke to my Vistage CEO group and was very well received. My members especially liked the fresh, practical guidelines for creating a really good elevator speech, quickly! They were also inspired to get their companies in closer contact with their customers, and she gave them a great interview toolkit to help them achieve that. A few member comments included: “She provided a great roadmap that gives me a way to motivate my staff toward change…”, “This is very good content and very relevant to where our company is right now… Lisa had good interaction and changed the agenda as needed…” and “This was an engaged and relevant presentation…great use of the Five Focused Questions…” I highly recommend you invite Lisa to your next meeting.
Lauren Tanny, Group Chair
Dan Duggan, Group Chair
ExcellCEO, Portland OR
Roger J. Lee, Director
Your presentation at our First Friday Breakfast entitled “Five Strategies to EnergizeGrowth®” was outstanding. Your expertise and enthusiasm captivated our members and provided them with tools they could apply immediately to their respective businesses. You had tremendous command of the audience and kept everyone engaged. The program evaluations were excellent and comments included “Great speaker! I wish the program would’ve been longer!” and “Loved it!”
Betsy Bracken, Director of Special Events
Carlsbad Chamber of Commerce
Connie Druliner, President
Robert Scherer, President
The Accounting Group, San Diego CA
Lisa Nirell is not just an excellent presenter who engages her audience. Lisa delivers research and timeless wisdom any executive can immediately apply for improved results and focus. I took away three action items as a result of Lisa’s ‘Five Strategies’ presentation—the most urgent one is our need to focus in on our sales process.
Richard Balzer, President
Lisa Nirell was energizing and completely straightforward about what it takes to take your organization to the next level. Success has to be designed into your growth plan–it doesn’t just come to you! Lisa also created a warm yet stimulating environment for examination of your business through the “Five Focused Questions”. The sold-out audience lingered long after the event – I feel this was a sign of how involved we were in this stimulating discussion with Lisa.
Katherine Riley, Executive Dean for Economic Development
North Seattle Community College
CMO Peer Groups
I have learned so much and I am very appreciative of the networking opportunities and also the knowledge that Lisa brings to us.
Awesome experience tonight with Lisa Nirell and her Energize Growth Marketing Leaders in DC … fascinating conversation … happy to be a part.
Executive Chairman, Get Satisfaction
Lisa has the power through her network to bring some people in who are truly impressive… you really do get to expand the way you think.
VP of Marketing, Hilton Worldwide
I would have to say, one of the best sessions that I’ve been to in quite a while. I would also like to endorse the Marketing Leaders of DC organization … it’s a great forum to share experiences and learn a lot about the different aspects of marketing.
This group provides three important things: the best practices for marketing leaders, great advice from my peers, and Lisa’s ability to strategize with me on business issues.
It’s great to come into a forum to help me look at a problem from many different vantage points and speak with people who have solved similar problems.
VP of Marketing, EngagePoint
The opportunity to work with other chief marketing executives and strategize how we can keep our seat at the boardroom table is very important.
Seasoned Marketing Executive
We are a sponsor for Lisa’s CMO events…and I can’t recommend this more highly if you want to contribute to the thought leadership in this community.
Lisa’s Marketing Leaders of DC program is inspirational, thought provoking, creative, and fun–and she holds us accountable.
SVP of Marketing and CMO,
Walker & Dunlop
Lisa’s CMO breakfast represented a great variety of marketing professionals! I came away from the session reinvigorated, and more convinced than ever that the marketing function can – and arguably must! – bring real value to an organization.
— Michael Gleeson
Director of Practice Group Marketing, Cozen O’Connor
Lisa’s ability to lead high octane, seasoned marketing talent towards finding best practices is impressive. She possesses the ability to drill down on the top challenges while delivering real world examples. I would highly recommend that DC area marketing executives get involved in her organization to take their game and their companies to the next level.”
— Tim Hill
Former President of Global Marketing, Blackboard
Lisa’s focus on real-world solutions to challenges faced by CMOs is very refreshing. I implemented two action steps successfully within a week as a result of attending her private CMO peer session.
— John Seabreeze
former Vice President, Marketing, Billy Casper Golf
During one of her CMO Breakfast Roundtables, Lisa guided us through a discussion that prompted some high-impact idea sharing and a number of good takeaways. Her insights and panelists were top notch. Great event!”
Co-Founder and COO, Celerity
The CMO breakfast was informative and thought provoking, and I know I walked away with several things I immediately applied to my current role. Lisa clearly understands the evolving nature of the CMO role, and she is committed to delivering pragmatic and actionable information.
— Jim Ivers
Lisa clearly understands the important role marketing leaders play within an organization. But she also recognizes the challenges these leaders face in getting attention to fully showcase – or even justify – why marketing is so critical to an organization’s success. Lisa is uniquely able to help marketing leaders break through and have real impact with senior management.
— Doug Kotlove
Division Marketing Director, CliftonLarsonAllen LLP
Lisa’s CMO session was very meaningful for me. The discussion about the changing role of the CMO offered fresh perspectives, and gave me plenty of food for thought. This is absolutely essential as we continue to grow and adapt to the very competitive consumer electronics industry.
— Devon Mish
Vice President, Marketing & Public Relations, M-Edge
I found Lisa’s strategic analysis and approach different than many other advisers. The area that intrigued me the most was how critical it is to have feedback loops in place to make it easy for our clients to tell us what is on their minds, for better or worse.
— Stephen Friedman
Senior Vice President, Regents Bank
Partial Client List
- Arizona State University
- Association for Corporate Growth
- B2B CFO
- BMC Software
- Cardinal Health
- Commercial Real Estate Women (CREW)
- Greater Houston Women’s Chamber
- Financial Executives International
- Hanken School of Economics (Finland)
- North Seattle Chamber of Commerce
- Northern Trust
- Rain Group/Rain Today
- Regents Bank
- Service Strategies
- Siebel Systems/ Oracle
- Trend Micro
- Wells Fargo Advisors