Lisa Nirell's Marketing Waves Blog
Latest Posts

Deconstructing the White House: Election Leadership Lessons

How do we deconstruct what happened in last night’s US elections? Start by imagining a bucolic Connecticut childhood home. I grew up in a white shingled house with black ersatz shutters and a well-manicured, expansive lawn. Inside the modest abode, our true colors flew. My Dad, a World War II veteran, spent most nights at the […]

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Report: CMOs Facing “Colony Collapse” in 2017?

We have just completed our 4th annual CMO Innovation Trends report (now available for free download here). 103 CMOs and Marketing VPs from 9 countries participated in the study. Much like we are witnessing the frightening impact of bee colony collapse in the natural world, we believe the decline in focused attention on marketing innovation will […]

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3 Low-Tech Presentation Tips That Still Work

Welcome to 2017 budget planning and conference season. Many members of our CMO community are racking up the frequent flier miles, polishing their PowerPoints, and feverishly fussing over their upcoming Board meeting. Some are forgetting several low-tech presentation tips that could make or break their pet programs. I know this first hand. It happened to me, […]

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Webinar: Investing in Customer Experience in 2017?

How much are you investing in customer experience initiatives next year? Where does your current CxP program fall short? I recently teamed up with Infor’s CMO, Chip Coyle to further explore this topic. We led a webinar called “5 Tips for A Tailored Customer Journey.” The session was hosted by the American Marketing Association. You may […]

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10 Reasons to Make Marketing Innovation CLIC

We are in countdown mode for our 2nd annual CMOs Leading Innovation Conference. This year’s theme is “the need for innovation speed.”   Marketing leaders from across the US have chosen this conference to accomplish several goals: Discover fresh new ways to accelerate innovation within their organizations Deepen peer relationships Leverage technology to foster innovation […]

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Webinar 9/15: Tips to Optimize the Customer Journey

Please join me on Thursday,  September 15 for a webinar entitled “You Talking to Me? 5 Tips to Optimize the Customer Journey.” As the rapid shift to customer-centricity continues, aligning with the customer journey trumps business as usual. What can you do to make every stage of the customer journey meaningful and memorable? How will you balance […]

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3 Subtle Ways Work Culture Turns Negative

Trigger events such as the U.S. election season give many of us permission to express our anger. Sometimes,  that anger spills over into the workplace and permanently damages our work culture. As a leader, how do we respond to these bursts of anger? Do we ignore these behaviors, and hope they’re just temporary? Is political […]

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4 Causes of Mobile Marketing Strategy Triage

Have you ever worked on a triage team? I have. Today’s seismic mobile strategy shifts remind me of the lessons I learned under pressure. Here’s the story…

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Now Available: CMO Innovation Trends Survey

We just launched our 4th annual CMO Innovation Trends survey to help senior marketers learn what growth and innovation opportunities their peers are facing in the industry today. If you are a VP of Marketing or CMO,  will you please participate in this 2 1/2 minute survey now? This survey contains only 9 questions. For participating […]

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Guest Post: Why CMOs Need to Shift from “Project” to “Portfolio” Management

As a marketing leader, do you have the necessary know-how to strategically manage a technology portfolio? As businesses continue the rapid move towards digital, more technology purchases will find a home in the marketing organization.  In fact, The Gartner Group estimates that 40% of technology investments are already happening outside of the IT organization. You likely […]

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