Lisa Nirell's Marketing Waves Blog
Latest Posts

Fine Vines: Atlanta CMO Annual Social Highlights

CMO Atlanta Social

What do you get when you blend fun conversation, carefully selected wine pairings, and Balinese cuisine? A recipe for a highly memorable Atlanta CMO Annual Social! We celebrated our first year with our Marketing Leaders of Atlanta charter members. CMOs from QASymphony, Innovergent, Walker & Dunlop, iHealth Innovations, and others participated. Many joined me in sipping some […]

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3 Costly Creative Workflow Traps for CMOs to Avoid

Creative Workflow

Enjoy this post from our April guest blogger, Alex Withers. He’s the CMO of InMotionNow. It’s no surprise that in 2017, top CMOs are making content strategy and creative workflow a high priority. 85% of marketers surveyed reported that “producing higher quality content more efficiently” was the top factor to their increased success last year, […]

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Marketing Innovation in the Age of Resistance

Marc Chagali quote

Marketing leaders are swimming in a sea of innovation resistance from customers, assertive shareholders, Glassdoor-savvy employees, and fierce competitors. Some of us are embracing it; others are ignoring it and hoping the resistance shall pass; and some are engulfed in it. In all three scenarios, the movement is forcing many marketing leaders to re-evaluate our […]

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5 Key Skills to Build Better Board Communications

board communications

Board communications and relationships can make or break your success as a marketing leader.  ForbesCMO just published my article on five CMO competencies to help you communicate effectively with your board, and gain commitment to your key initiatives. This post on improving board communications comes at an important time for our community of marketing leaders. Soon […]

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New Podcast: Building a Strong Brand

Stuart Foster Headshot

Are you committed to building a strong brand? Or, are you on the path to rebuilding an existing brand? If you answered “yes” to either question, you need to listen to this recent podcast (23 min. MP3) It features one of our Marketing Leaders of DC members, Stuart Foster. He’s the VP of Global Marketing at Hilton […]

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Missing these Integrated Marketing Puzzle Pieces?

The marketing technology (martech) boom is both a blessing and a curse for integrated marketing initiatives. Experts describe integrated marketing as a way to create a seamless experience for your buyers and customers to interact with you. The DMA goes even further, describing it as (sic) “melding all aspects of marketing communication such as advertising, sales […]

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FastCompany post: Tough leadership lessons from 2016

2016 was one for the record books–and for some, it was a time to learn some tough leadership lessons. From Volkswagen’s ongoing emissions scandal accusations and arrests to revelations about Wells Fargo’s fraudulent consumer accounts, 2016 hasn’t been short on corporate missteps. In certain cases, leaders immediately admitted fault and changed course. Others denied, deflected, […]

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Marketing Innovation: Help from Honeybees

Honeybees? What is the connection between marketing innovation and honeybees? During our annual CMOs Leading Innovation Conference (CLIC ’16), we scheduled a unique group activity that helped us explore that question. We observed active honeybee colonies up close during our conference at the Airlie Retreat Center. My intention was to raise awareness of the perilous fate of […]

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Marketing Transformation Insights: New Videos

Marketing transformation is no longer a luxury. It’s an imperative. We define marketing transformation as the strategy for designing a new, exciting, unfamiliar, and improved future for your customers and stakeholders. Innovation is the activity required to realize that transformation (applied creativity). Transformation, unlike incremental process, program, or product improvement, requires significant behavioral, cultural, and operational change. […]

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New Research: Community Management ROI

Many community and senior marketing professionals would love to find a better way to measure and demonstrate the competitive advantage their online community delivers. This was very clear when our 4th annual CMO Innovation Trends study revealed the growing divide between CMOs and their C-suite counterparts.(If you have not yet downloaded your free report, visit […]

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