Lisa Nirell's Marketing Waves Blog
Latest Posts

10 Reasons to Make Marketing Innovation CLIC

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We are in countdown mode for our 2nd annual CMOs Leading Innovation Conference. This year’s theme is “the need for innovation speed.”   Marketing leaders from across the US have chosen this conference to accomplish several goals: Discover fresh new ways to accelerate innovation within their organizations Deepen peer relationships Leverage technology to foster innovation […]

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Webinar 9/15: Tips to Optimize the Customer Journey

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Please join me on Thursday, September 15 for a webinar entitled “You Talking to Me? 5 Tips to Optimize the Customer Journey.” As the rapid shift to customer-centricity continues, aligning with the customer journey trumps business as usual. What can you do to make every stage of the customer journey meaningful and memorable? How will you balance […]

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3 Subtle Ways Work Culture Turns Negative

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Trigger events such as the U.S. election season give many of us permission to express our anger. Sometimes, that anger spills over into the workplace and permanently damages our work culture. As a leader, how do we respond to these bursts of anger? Do we ignore these behaviors, and hope they’re just temporary? Is political […]

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4 Causes of Mobile Marketing Strategy Triage

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Have you ever worked on a triage team? I have. Today’s seismic mobile strategy shifts remind me of the lessons I learned under pressure. Here’s the story…

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Now Available: CMO Innovation Trends Survey

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We just launched our 4th annual CMO Innovation Trends survey to help senior marketers learn what growth and innovation opportunities their peers are facing in the industry today. If you are a VP of Marketing or CMO, will you please participate in this 2 1/2 minute survey now? This survey contains only 9 questions. For participating […]

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Guest Post: Why CMOs Need to Shift from “Project” to “Portfolio” Management

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As a marketing leader, do you have the necessary know-how to strategically manage a technology portfolio? As businesses continue the rapid move towards digital, more technology purchases will find a home in the marketing organization.  In fact, The Gartner Group estimates that 40% of technology investments are already happening outside of the IT organization. You likely […]

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How to Avoid Moving from Crisis to Crisis

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It takes a leap of faith to unplug and stop moving from crisis to crisis. Yet the rewards are many, especially when you bring that mindset to work. Yes, work. Many senior marketing leaders and CEOs whom I’ve met think of their lives as an “either/or” proposition. They are either relaxed and unplugged, OR overworked and […]

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Bonus Marketing Innovation Videos + CLIC ’16 Offer (expires 6/15)

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It’s finally summer here in the Washington, DC region. Now is the time to schedule “innovation vacations” to unplug, reflect, and savor the great outdoors. Instead of asking you “what’s on your reading list?,” I’m curious to know “What’s on your watch list?” You will find some cool videos below that we just released. Check out […]

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Key Takeaways: Atlanta CMO Innovation Breakfast

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We just hosted the Atlanta CMO Innovation Breakfast. The purpose of the interactive session was threefold: to outline the fundamentals of marketing innovation, assess the participants’ readiness to foster an innovative culture, and deliver fresh insights to kick start innovation in their organizations. For four consecutive years, our CMO community has asked “How will we make the […]

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Mindful Marketing Techniques – New Podcast

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Marketing leaders often ask me “how do you stay centered and focused? What can I do to create more “white space” on my calendar? My schedule is very hectic, and I seldom make time to reflect.” Mindful marketing techniques have really helped me in this area. I recently sat down with “Shareology” author and Purematter […]

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