Lisa Nirell's Marketing Waves Blog
Latest Posts

Guest Post: Why CMOs Need to Shift from “Project” to “Portfolio” Management

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As a marketing leader, do you have the necessary know-how to strategically manage a technology portfolio? As businesses continue the rapid move towards digital, more technology purchases will find a home in the marketing organization.  In fact, The Gartner Group estimates that 40% of technology investments are already happening outside of the IT organization. You likely […]

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How to Avoid Moving from Crisis to Crisis

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It takes a leap of faith to unplug and stop moving from crisis to crisis. Yet the rewards are many, especially when you bring that mindset to work. Yes, work. Many senior marketing leaders and CEOs whom I’ve met think of their lives as an “either/or” proposition. They are either relaxed and unplugged, OR overworked and […]

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Bonus Marketing Innovation Videos + CLIC ’16 Offer (expires 6/15)

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It’s finally summer here in the Washington, DC region. Now is the time to schedule “innovation vacations” to unplug, reflect, and savor the great outdoors. Instead of asking you “what’s on your reading list?,” I’m curious to know “What’s on your watch list?” You will find some cool videos below that we just released. Check out […]

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Key Takeaways: Atlanta CMO Innovation Breakfast

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We just hosted the Atlanta CMO Innovation Breakfast. The purpose of the interactive session was threefold: to outline the fundamentals of marketing innovation, assess the participants’ readiness to foster an innovative culture, and deliver fresh insights to kick start innovation in their organizations. For four consecutive years, our CMO community has asked “How will we make the […]

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Mindful Marketing Techniques – New Podcast

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Marketing leaders often ask me “how do you stay centered and focused? What can I do to create more “white space” on my calendar? My schedule is very hectic, and I seldom make time to reflect.” Mindful marketing techniques have really helped me in this area. I recently sat down with “Shareology” author and Purematter […]

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3 Partnering Pitfalls–and How to Avoid Them

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In our 3rd annual CMO Innovation Trends study, participants told us their two biggest challenges are 1) a lack of talent to address business imperatives and 2) effectively building a strong brand across online and offline touch points. What’s a CMO to do when resources are this scarce, yet growth is an imperative? Many turn […]

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Atlanta CMO Breakfast May 11: Join us?

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If you are a CMO or VP of Marketing in the Atlanta area, please join our Atlanta CMO breakfast at The Commerce Club of Atlanta on Wednesday, May 11 from 8:00-9:45 am. This complimentary session is entitled “From Order Taker to Innovator: How CMOs Will Thrive in a Modern Marketing World.” Today’s marketing leaders are doing […]

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Early Bird Rate for CLIC’16 Expires Friday…

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The early-bird rate for our 2nd annual CMOs Leading Innovation Conference (CLIC ’16) will end this Friday, April 15. This year, our conference happens at the historic Airlie Retreat Center in Warrenton, Virginia October 20-21 (just 45 minutes from Dulles Airport). You will be joined by CMOs from Bozzuto, Informatica, Hilton, Gannett, NACD, and RES Software (to name […]

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Customers Are People, Not Data Points

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Here’s something that all marketing professionals understand but that many marketing organizations have forgotten: the most sophisticated customer analytics tools cannot replace the insights we gather through genuine human conversations. Humans possess the ability to be empathetic, compassionate, and intuitive. As of this writing, computers lack these abilities. This is why no matter how powerful […]

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7 Marketing Innovation and Planning Resources

Are you overwhelmed by the number of marketing innovations and software products available today? You are not alone. When I last counted, I discovered over 1,400 marketing and analytics tools. How can any marketing leaders stay abreast of the latest trends that will propel their businesses forward when the rate of change is this fast? […]

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