ARTICLES
 Cascade
Business News article "Key Focused Questions
to Keep Companies Healthy"
an interview with Lisa
Nirell of EnergizeGrowth and Jerry Andres,
CEO of Jeld-Wen Development Inc.
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 "Get
Your Business in the Blue Zone" - A Passionate
Quest by
Lisa Nirell
Featured article
in Cincom's "Ask the Expert".
Lisa
Nirell's "Five Questions to Energize Marketing"
Featured article in Cincom's "Ask the Expert".
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. . . . . .
 Your
Industry Is Changing? Do You Need a New Business
Model?
Vistage International Article
an interview with Lisa Nirell
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"Growth
Into Action" Business Column:
from the San Diego Transcript
Re-igniting
our city's 'burning desire'
Professional
services resolutions for 2005
Goodbye
suggestion box, hello profits
View
all Growth Into Action
articles written by Lisa Nirell
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BOOKS
We are happy to recommend
some of our favorite resources from other authors.
We've added links to our recommended reading below.
We've also included our Amazon.com affiliate search
box to make Amazon.com searching and ordering easy.
We have personally interviewed most of these
authors, CEOs, and entrepreneurs. Enjoy!
Cycles:
How We Will Live, Work, and Buy ,
Maddi Dychtwald, 2003. Solid insights on what your
teams will care about in the coming decade —and
how you can inspire them to be their best.
The
Art of the Start: The Time-Tested, Battle-Hardened
Guide for Anyone Starting Anything ,
Guy Kawasaki, 2004. Guy knows intimately how passionate
entrepreneurs fuel growth and define new markets.
Win a prize if you can find my name listed in the
book!
Dealing
with Darwin : How Great Companies Innovate at Every
Phase of Their Evolution ,
Geoffrey A. Moore, 2005. If you find yourself over-investing
in ‘non-core’ areas of your business
and falling prey to price wars, this book is a must
read. Strategy #3 is fueled by Geoff’s breakthrough
findings on “growth mantras,” and over
100 company examples.
The
Discipline of Market Leaders: Choose Your Customers,
Narrow Your Focus, Dominate Your Market ,
Michael Treacy and Fred Wiersma, 1995. A classic.
Buy it if you plan on building, changing or expanding
your growth strategy.
Contagious
Success: Spreading High Performance Throughout Your
Organization ,
Susan Lucia Annunzio, 2004. Susan and her team completed
extensive research that proves passionate teams
drive higher profits. A great companion book to
implement EnergizeGrowth Strategy #1. Great
examples and a list of common habits among leading
companies.
Think
and Grow Rich ,
Napoleon Hill, Fawcett Columbine Publishing, 1937.
A timeless classic to train your mind to feel prosperous
and successful. You will learn from wealth masters
and attract strong allies if you read this book
several times! Use for implementing EnergizeGrowth
Strategy #4.
Just
Enough: Tools for Creating Success in Your Work
and Life ,
Laura Nash & Howard Stevenson, 2004. Guaranteed
to expand your vision of success through these volatile
times. Great reference for building your Success
Wheel™.
Results-Based
Leadership ,
Dave Ulrich, Jack Zenger, Norman Smallwood (www.rbl.net).
Learn practical models to measure what you care
about from the perspective of your customers and
other stakeholders.
Corporate
Canaries: Avoid Business Disasters with a Coal Miner's
Secrets ,
Gary Sutton, Nelson Business Publishing, 2005.
The
Soul of Money: Reclaiming the Wealth of Our Inner
Resources ,
Lynne Twist, 2003. Well worth the investment to
learn the three toxic scarcity myths. It will also
help you define your own balance between “earth”
and “economics” in your life, and how
you bring that balance to organizations you lead.
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