EnergizeGrowth


"10 Refreshing, Recession-Proof Summer Tips"

by Lisa Nirell, EnergizeGrowth

EnergizeNews


Lisa and Cora - one of my good friends
and supports.

Summertime is a great season to re-energize and refresh our spirits. The same is true for our business model.

From 2003-2005, I was a freelance columnist for The Daily Transcript in San Diego. This was a fun assignment. Unfortunately, I was distracted by some challenges with my business model. Revenues were flat, and I lost the inspiration to publish. (ever have a similar experience?)

Here's what happened.

I attended a FranklinCovey business conference in Long Beach, California. I was told by the Director of PR that Dr. Stephen Covey was booked solid, and not available for interviews.


Lisa and Magnus on the "FUN" channel, Tofino B.C.
When the Los Angeles Times called her and cancelled their interview, she suddenly had an opening.

She asked me if I would fill in. (I paused 3 seconds for dignity.) Then I proceeded to enjoy one of the best interviews of my career with Dr. Covey. My article won an award and I was asked back to interview him again the following year. Traffic to my website and leads increased, and other interviews with leading business authors and speakers became much easier.

That was a really refreshing experience, and a boost to my business!


Red cedar tree in Tofino rainforest--
1300 years of growth!
Based on this experience, I have assembled these 10 tips to help you sustain growth - even during a recession:

  1. Keep your mindset 'in check.' What limiting beliefs do you have about your talents and skills that stop you? Find a way to catch yourself and manage that situation when it arises.
  2. Develop a select set of relationships with executives in companies that you admire. Make yourself visible. Ask if you can interview their top executive. Publish your results. This will increase your visibility, network, and credibility.
  3. Write a growth plan for your business. Most entrepreneurs keep their marketing and growth plans in their heads. They get easily distracted. Results never happen--or, if they do, they take much longer to attain. Need help getting started? Visit our store.
  4. Celebrate small successes. Put away your inner critic who wants you to do things perfectly. As I say to my clients, "Perfect is the enemy of done."
  5. Repeat after me: "I am in the marketing business." Change your perspective about marketing being something you do only when you need clients. Everything you say, do, and wear reflects your company's brand. Embrace marketing and demand generation as an integral piece of what you do.
  6. Build a supportive environment. Who do you spend time with? Are they lifelong learners? Do they have fun in their business? Are they profitable? Do they genuinely care about your success? Are they financially and emotionally wealthy? Tony Robbins says, "People's lives are a direct reflection of the expectations of your peer group."
  7. Upgrade your skills. Are your communications skills weak? Are you struggling to manage your cash flow? Go find an expert to help you grow in these areas. T. Harv Eker, author of "Secrets of the Millionaire Mind," recommends you invest 10 percent of your earnings in an Education account.
  8. Visualize where you're going. Write down (or create a vision poster/board) of the business and life you want to attain. Include images of the experiences you envision. Put it prominently in your office or work space. Tell all of your allies and partners.
  9. Strategize your actions. It's one thing to envision what you want your business to look like in 3 years. It's equally important to have a written action plan for how you are going to get there. Pick just 1-2 strategies and write a plan. Stick to it. (I write about this in my upcoming book).
  10. Stay on the FUN channel. Allocate at least 1-2 hours per day of fun into your day. Find time to exercise, garden, dance, watch a comedy, sing, or whatever makes you feel lighter. Life is too short. Besides--it IS summertime. We all need our Vitamin D!

For more "10 Tips" articles and Lisa's 15 minutes of fame on the Re:Invention blog, click here.

If you have any questions or need to reach us, please email me (lisa@energizegrowth.com).

Catch some sun and fun!


--Lisa Nirell
http://www.energizegrowth.com/


P.S. In case you wondered, my Biological Age is 40, and my Estimated Life Expectancy is 97.8 years. Imagine what topics I'll be covering in EnergizeNews in 2057!