How is it that so many well-educated business people struggle
with planning?
And why do so many intelligently designed
plans die a slow death?
Here's typically where the wheels fall
off the wagon.
A bunch of smart executives select a gorgeous
resort. They block off 3 days for a strategic planning session.
Some facilitator waltzes in with the best of intentions.
People go to their happy flip chart place.
They walk out with a set of goals for everyone to follow.
They even give them a name: "SMART goals."
Then something happens. People get distracted.
Their "crackberries" are buzzing, vibrating, and
pulling them in other directions.
The plan becomes a distant memory. It
dies.

My Dad, Ed Lizotte
|
The feeling of loss is not unlike
my grief when I visited my Father for the last time. Two weeks
ago, I traveled to his home in Naples, Florida.
After we transported him to hospice, he
told me, "I'm ready to go." I must say that it
wasn't a surprise. Everything leading up to his last rest
stop told us this was coming. For the past six months, he
lost interest in socializing. Grooming became a challenge.
He stopped paying his bills.
Even though Dad had survived two bouts
with cancer, a brief boxing career in the Navy, and a lengthy
tour of duty during World War II, he lost the will and the
strength to stay alive.
Dad passed away on May 27 at age 84.
Much like the loss of a loved one, letting
go of things that no longer serve us in our lives requires
a lot of courage and stamina. It requires us to make tough
choices. My brother and I made the tough choice to move
Dad to hospice and allow him to fulfill his wishes.
Over the last 24 years, I have seen hundreds
of companies shift from high growth to slow death. And their
behaviors are not much different from my Dad's.
One of the most damaging behaviors is
the chronic unwillingness to "stop doing" certain
activities, or to let go of resources and activities that
no longer serve us.
Perhaps you have seen them in your own
company during your growth spurts. They may be poor paying
clients, non-performing employees whom you just can't find
the time to coach or reprimand. They may be unreliable vendors
or unfulfilling banking relationships. Or, you may have
old assets that you keep forgetting to retire. The list
goes on.
You may think to yourself, "I really
like my assistant as a person. We have socialized together
for years. Maybe she will turn the corner. Besides, I'm
really busy focusing on more pressing matters right now."
Maybe you have convinced yourself that "this bank is
the oldest one in our community. It's just a hassle to change
banks at this stage, even though they never offer me favorable
terms and treat me like a number."
(You can learn all about 'stuck in the
mud', slow growing banks in our exclusive Special Report:
http://www.energizegrowth.com/store_new.shtml

Lisa celebrating her
"stop doing" list
|
This behavior is you inviting your company's
demise.
At some point, the cost of holding onto
these costly resources and habits will far exceed the cost
and temporary hassle of releasing them.
My client Jacque tempted her company's
demise for the past few monthsóeven though her business
and client base had doubled. Jacque owns a consulting and
recruiting firm that helps beauty business owners increase
their profitability by reducing their time to market and
increasing employee productivity. The good news spread fast.
Since joining our Action Group, she began communicating
those results so effectively that clients started flocking
to her.
Jacque did not prepare for the onslaught
of additional work and administrative burden. Her office
became disorganized. Her email volume exploded. She found
her new website design project demanding. Creating time
for her family became more and more challenging.
Within just a few weeks, her passion for
her work began eroding. Jacque quickly realized she had
only a few choices. She could either: a) ignore the problems
and keep moving forward, or b) slow down, take stock of
what was happening, and make adjustments.
Thankfully, Jacque chose the latter.
She made a list of every activity she
managed. It was a long list! In the left column, she ranked
each activity on a 1-10 scale. This scale reflected which
activity she liked the most (10) and the least (1). Then
she determined which activities supported her values the
most, and which supported her values the least.
For any activities that scored low on
either scale, she would assign one of three action steps:
- Drop the activity altogether.
- Delegate the activity to someone who
enjoys it, and does it well.
- Delay it for now; re-visit in 1-3
months.
Great things began to happen. When Jacque
shared her list with her husband, Bill, he was fully supportive.
Then she made specific requests to her business colleagues
and friends. Everyone offered to help her while she recruited
part time assistance. Her girlfriend agreed to come by once
a week and handle housekeeping activity. And the list goes
on. Within 48 hours, every low value, low passion activity
was handled.
(You can learn more about Jacque now ‚
listen to her 2 minute story):
http://energizegrowth.com/AdvancedGroup1/Jacquesuccess.mp3
This may sound like a simple task. It
is. However, it's not easy to ask for help and say "no"
to non essential tasks.
Most entrepreneurs pride themselves in doing virtually everything
themselves. And, much like a loved one, their business dies
a slow death. Often, they are not as fortunate as Jacque
to catch it early, when cash flow is still positive.

Lisa taking time to reflect
in Hell's Canyon, ID
|
Even business author and greatness guru
Jim Collins warned us about this business malady in his
timeless book, "Good to Great:"
"Most of us lead busy but undisciplined
lives. We have ever-expanding 'to do' lists, trying to build
momentum by doing, doing, doingóand doing more. And it rarely
works. Those who built the good-to-great companies, however,
made as much use of 'stop doing' lists as 'to do' lists.
They displayed a remarkable discipline to unplug all sorts
of extraneous junk."
Delegating, delaying, and dropping non-productive
and non core activities and projects are preventive medicine.
They are a path to eliminating busy work and excessively
lengthy "to do" lists.
Here are some low-cost steps to avoid
business demise:
- Ask your CPA
or bookkeeper to run an analysis of your most profitable
clients and projects. Then develop a (gulp) strategy to
eliminate the bottom 10 percent of your client base. Your
bottom 10 percent can be defined as:
- Clients who refuse to provide
you with referrals
- Clients whom you believe have
initiated or participated in unethical behaviors
- Clients whose values are much
different than yours
- Clients who take more than 30
days to payóeven after repeat requests
- Clients who challenge you on every
request, suggestion, and recommendation
- Clients who constantly haggle
on your fees
- Clients who are unwilling to contribute
a testimonial or case study
- Invest in a survey that compares your
company performance against your competitors. I use ProfitCents
with our clients. It is an excellent tool for this analysis.
You can learn more here:
http://www.energizegrowth.com/consulting.shtml
Whatever you choose, select an analysis
tool that has the ability to evaluate several key areas
of your business. For example, ProfitCents prompts me
to enter data from my client's financial statement into
the software application. The software then analyzes the
financial data, and processes the data through its patented
algorithm.
In less than one minute, the software
generates a report in plain English. Using a five star
rating system and clearly organized summaries, this report
assesses my client's long term health through several
lenses, including sales, liquidity, profit margins, assets,
employees, and rate of borrowing.
Here's another benefit. The total time
required to input your financial metrics is less than
one hour. I usually require no more than two hours to
review the results with you.
- Invest the next 90 days clarifying
your core strengths (Jim Collins calls it your "hedgehog.")
If you are a larger firm, you have multiple/global locations,
or have been doing the exact same thing for decades, this
may take longer. Bring your top advisors together. Some
may be suppliers, business partners, team members, and
clients. Gather their input. Ask them what makes you great,
what makes you unique, and areas you can expand upon in
the future. Be prepared to agree to stop doing unproductive,
less profitable projects.
It's mid-year. Now is the time to take
stock in your healthy projects and put your dying projects
to rest. These steps will help.
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