The Mindful Marketer
How to Stay Present and Profitable in a Data-Driven World
These days, big data, ROI pressures, and 24 x 7 customer demands make many modern marketers feel mindless, not mindful.
And it’s no wonder–research shows that the pendulum towards technology over-stimulation and dependency has swung too far. In addition, over half of what customers are saying about you online cannot be tracked with analytics tools.
It’s time to make important decisions without depending solely on data. Today’s top leaders know when to stop, unplug, breathe, and reflect mindfully on opportunities, relationships, and daily decisions.
In The Mindful Marketer, you will learn how to:
- Eliminate unproductive marketing habits
- Shift the perception of marketing from order taker to market maker
- Avoid big disappointments with big data and analytics
- Deepen relationships with peers and customers
- Discover the “middle path” between mindfulness and market acceleration
- Create healthier, more sustainable organizations
In this fast-paced, high powered, tech driven economy, mindfulness is a competitive advantage. In The Mindful Marketer, Lisa Nirell helps you align hearts, minds and actions. This is the secret sauce to connecting with customers.
Chief evangelist of Canva, and former chief evangelist of Apple
Reading The Mindful Marketer will not only assure a more effective, relevant, and inspired marketing organization in the future; it will also set the groundwork for a more creative and successful present. Brilliant!
Author of The New York Times global bestseller What Got You Here
Lisa Nirell gives marketers the secret map to navigate the dangerous new field of big data. This book gives markets a chance to use big data rather than it using them!
Primetime TV Show Host, Bestselling Author, & Sometime Cowboy