Lisa Nirell's Marketing Waves Blog
Latest "Your Growth Mindset" Posts

New Video: Leadership Lessons from Leon

Fake news. Political vitriol. Legislative gridlock. Trigger-happy dictators. These topics currently occupy much of our mainstream media feed in the U.S. What leadership lessons do they teach us? Unfortunately, they perpetuate fear-based stories that beget more fear—and sometimes, feelings of lack, limitation, and separation. Some citizens and leaders respond by investing in the opposition party. They are signing […]

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24 Questions to Clear Innovation Clutter

clear innovation clutter

What contributes to marketing overwhelm (other than the 7,000 products on the martech chart)? Overstuffed calendars. They create marketing innovation clutter, which hampers growth and competitive relevance. How crowded is your calendar? Among our CMO communities, the predominant cause of marketing innovation resistance is self-inflicted overwhelm. It’s insidious. I have found that it’s usually triggered […]

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Why CMO Communities are Like Dark Matter

CMO community social - 2017

I often ponder what impact our CMO community has on our profession. Every week, I make time to reflect on the topic. How can I make our CMO community members more successful? How we can raise our group performance to new heights? While attending a Smithsonian lecture with my husband, Magnus, professor Priya Natarayan further […]

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Marketing Innovation in the Age of Resistance

Marc Chagali quote

Marketing leaders are swimming in a sea of innovation resistance from customers, assertive shareholders, Glassdoor-savvy employees, and fierce competitors. Some of us are embracing it; others are ignoring it and hoping the resistance shall pass; and some are engulfed in it. In all three scenarios, the movement is forcing many marketing leaders to re-evaluate our […]

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5 Key Skills to Build Better Board Communications

board communications

Board communications and relationships can make or break your success as a marketing leader.  ForbesCMO just published my article on five CMO competencies to help you communicate effectively with your board, and gain commitment to your key initiatives. This post on improving board communications comes at an important time for our community of marketing leaders. Soon […]

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New Podcast: Building a Strong Brand

Stuart Foster Headshot

Are you committed to building a strong brand? Or, are you on the path to rebuilding an existing brand? If you answered “yes” to either question, you need to listen to this recent podcast (23 min. MP3) It features one of our Marketing Leaders of DC members, Stuart Foster. He’s the VP of Global Marketing at Hilton […]

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Marketing Transformation Insights: New Videos

Marketing transformation is no longer a luxury. It’s an imperative. We define marketing transformation as the strategy for designing a new, exciting, unfamiliar, and improved future for your customers and stakeholders. Innovation is the activity required to realize that transformation (applied creativity). Transformation, unlike incremental process, program, or product improvement, requires significant behavioral, cultural, and operational change. […]

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Deconstructing the White House: Election Leadership Lessons

How do we deconstruct what happened in last night’s US elections? Start by imagining a bucolic Connecticut childhood home. I grew up in a white shingled house with black ersatz shutters and a well-manicured, expansive lawn. Inside the modest abode, our true colors flew. My Dad, a World War II veteran, spent most nights at the […]

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Report: CMOs Facing “Colony Collapse” in 2017?

We have just completed our 4th annual CMO Innovation Trends report (now available for free download here). 103 CMOs and Marketing VPs from 9 countries participated in the study. Much like we are witnessing the frightening impact of bee colony collapse in the natural world, we believe the decline in focused attention on marketing innovation will […]

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4 Causes of Mobile Marketing Strategy Triage

Have you ever worked on a triage team? I have. Today’s seismic mobile strategy shifts remind me of the lessons I learned under pressure. Here’s the story…

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