Lisa Nirell's Marketing Waves Blog
Latest "Your Growth Mindset" Posts

New Video: The Problem with Personalization

Tarek helps companies overcome the problems with personalization

A new buzzword among CMO circles is personalization. Many love to extol its virtues. But what are the problems with personalization? How do you define it? I just sat down with Tarek Kamil, the CEO of Cerkl and software visionary extraordinaire, to explore this topic. In this 15 minute video, you’ll learn: The challenges marketers […]

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Book Review: The Power of Onlyness

The Power of Onlyness book cover

Building strong communities and commitment to your innovative marketing solutions and ideas may be the smartest thing you do in 2018. Inspiring stories and pragmatic advice fill the pages of Nilofer Merchant’s 2nd book, The Power of Onlyness. The author’s advice, however, isn’t for people who are trying to impress others, or fit into, as […]

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New Video: 3 Causes of Marketing Colony Collapse

You may have heard about Bee Colony Collapse, which has generated great concern among noted scientists. The catalysts for the precipitous decline in bee colonies are unknown, and there is much debate about the cause.. Here in Virginia, hive populations have dropped by two-thirds since 1970. The potential impact on our ecosystem and food supply is devastating. Although […]

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Why Marketing ROI Often Misses the Point

marketing ROI

It was a crisp fall day in October 2000. I was preparing for a big presentation to the leadership team in Microsoft’s Redmond, WA headquarters. As an outside consultant working for Siebel Systems, I needed to prove myself quickly, and demonstrate that we were generating a solid marketing ROI for them. This was an exciting […]

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New Video: Leadership Lessons from Leon

Fake news. Political vitriol. Legislative gridlock. Trigger-happy dictators. These topics currently occupy much of our mainstream media feed in the U.S.  Unfortunately, they perpetuate fear-based stories that beget more fear—and sometimes, feelings of lack, limitation, and separation. Is there a silver lining to this negativity? Can we extract any leadership lessons from this moment in history? Some citizens […]

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24 Questions to Clear Innovation Clutter

clear innovation clutter

What contributes to marketing overwhelm (other than the 7,000 products on the martech chart)? Overstuffed calendars. They create marketing innovation clutter, which hampers growth and competitive relevance. How crowded is your calendar? Among our CMO communities, the predominant cause of marketing innovation resistance is self-inflicted overwhelm. It’s insidious. I have found that it’s usually triggered […]

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Why CMO Communities are Like Dark Matter

CMO community social - 2017

I often ponder what impact our CMO community has on our profession. Every week, I make time to reflect on the topic. How can I make our CMO community members more successful? How we can raise our group performance to new heights? While attending a Smithsonian lecture with my husband, Magnus, professor Priya Natarayan further […]

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Marketing Innovation in the Age of Resistance

Marc Chagali quote

Marketing leaders are swimming in a sea of innovation resistance from customers, assertive shareholders, Glassdoor-savvy employees, and fierce competitors. Some of us are embracing it; others are ignoring it and hoping the resistance shall pass; and some are engulfed in it. In all three scenarios, the movement is forcing many marketing leaders to re-evaluate our […]

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5 Key Skills to Build Better Board Communications

board communications

Board communications and relationships can make or break your success as a marketing leader.  ForbesCMO just published my article on five CMO competencies to help you communicate effectively with your board, and gain commitment to your key initiatives. This post on improving board communications comes at an important time for our community of marketing leaders. Soon […]

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New Podcast: Building a Strong Brand

Stuart Foster Headshot

Are you committed to building a strong brand? Or, are you on the path to rebuilding an existing brand? If you answered “yes” to either question, you need to listen to this recent podcast (23 min. MP3) It features one of our Marketing Leaders of DC members, Stuart Foster. He’s the VP of Global Marketing at Hilton […]

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