Lisa Nirell's Marketing Waves Blog
Latest "Videos" Posts

New Video: The Problem with Personalization

Tarek helps companies overcome the problems with personalization

A new buzzword among CMO circles is personalization. Many love to extol its virtues. But what are the problems with personalization? How do you define it? I just sat down with Tarek Kamil, the CEO of Cerkl and software visionary extraordinaire, to explore this topic. In this 15 minute video, you’ll learn: The challenges marketers […]

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New Video: 3 Causes of Marketing Colony Collapse

You may have heard about Bee Colony Collapse, which has generated great concern among noted scientists. The catalysts for the precipitous decline in bee colonies are unknown, and there is much debate about the cause.. Here in Virginia, hive populations have dropped by two-thirds since 1970. The potential impact on our ecosystem and food supply is devastating. Although […]

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New Video: Leadership Lessons from Leon

Fake news. Political vitriol. Legislative gridlock. Trigger-happy dictators. These topics currently occupy much of our mainstream media feed in the U.S.  Unfortunately, they perpetuate fear-based stories that beget more fear—and sometimes, feelings of lack, limitation, and separation. Is there a silver lining to this negativity? Can we extract any leadership lessons from this moment in history? Some citizens […]

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Bonus Videos: Overcoming Marketing Innovation Anxiety

clear innovation clutter

What is marketing innovation anxiety? It happens when we keep postponing innovation conversations and initiatives. Unfortunately, in Western cultures, most of us believe that looking busy is a badge of honor, so we default to the familiar—managing our daily problem inbox. My curiosity around marketing innovation anxiety, and the lack of a true commitment to […]

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Video: Susan Weber Receives First Annual “CMO Beacon Award”

CMOs can often feel isolated and overwhelmed. And let’s be real: “going it alone” doesn’t work. That ranks high on the insanity list, along with trial and error and stoicism. Finding a peer community of like-minded professionals makes the difference between success and burnout. Yet searching for that perfect peer group can be even more daunting than the […]

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3 Costly Creative Workflow Traps for CMOs to Avoid

Creative Workflow

Enjoy this post from our April guest blogger, Alex Withers. He’s the CMO of InMotionNow. It’s no surprise that in 2017, top CMOs are making content strategy and creative workflow a high priority. 85% of marketers surveyed reported that “producing higher quality content more efficiently” was the top factor to their increased success last year, […]

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Marketing Transformation Insights: New Videos

Marketing transformation is no longer a luxury. It’s an imperative. We define marketing transformation as the strategy for designing a new, exciting, unfamiliar, and improved future for your customers and stakeholders. Innovation is the activity required to realize that transformation (applied creativity). Transformation, unlike incremental process, program, or product improvement, requires significant behavioral, cultural, and operational change. […]

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New Video: Lisa & Guy Kawasaki Debrief at TESSCO One

 You will also hear Guy also share his latest interests and strong opinions on the most pressing social topics of the day–including the Apple-DOJ standoff. Over the years, Guy has endorsed my books,including “The Mindful Marketer” and “EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company.”. Guy has inspired my work for over 13 years, and is one of a […]

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Demographics Are Dead: Long Live Customer Mindsets (Video)

Demographics Word Cloud

Featuring Stuart Foster, VP of Marketing of Luxury and Lifestyle Brands at Hilton Worldwide   In his presentation at our recent CLIC’ 15 CMOs Leading Innovation Conference, Stuart Foster described his fresh new vision of targeting consumers based on mindsets, and the results this “mindful marketing” has generated at Hilton. You can watch the first […]

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Are You Ready to Be a Marketing Innovator? (New Video)

How to Be a Marketing Innovator with Lisa Nirell

Follow me back 45 years ago, when my Mom invited me to skip school and visit Dad’s office at Litton Industries. This represented a BIG adventure to me. I knew Dad was a mechanical engineer, but I never truly understood what his job entailed. This was my chance to get answers. We pulled up to […]

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