Lisa Nirell's Marketing Waves Blog
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24 Questions to Clear Innovation Clutter

clear innovation clutter

What contributes to marketing overwhelm (other than the 7,000 products on the martech chart)? Overstuffed calendars. They create marketing innovation clutter, which hampers growth and competitive relevance. How crowded is your calendar? Among our CMO communities, the predominant cause of marketing innovation resistance is self-inflicted overwhelm. It’s insidious. I have found that it’s usually triggered […]

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Netflix Star and Author Will Headline CLIC ’17

Leon, star of Netflix hit, "The Kindness Diaries"

We are pleased to announce Leon Logothetis, Author, Philanthropist, and host of “The Kindness Diaries” on Netflix, will headline CLIC ’17. If you have not yet seen some of these inspiring streaming episodes, you’re probably wondering: why would any sane person suddenly get the urge to travel the world, relying solely on the kindness of strangers? And […]

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Why CMO Communities are Like Dark Matter

CMO community social - 2017

I often ponder what impact our CMO community has on our profession. Every week, I make time to reflect on the topic. How can I make our CMO community members more successful? How we can raise our group performance to new heights? While attending a Smithsonian lecture with my husband, Magnus, professor Priya Natarayan further […]

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Marketing Innovation in the Age of Resistance

Marc Chagali quote

Marketing leaders are swimming in a sea of innovation resistance from customers, assertive shareholders, Glassdoor-savvy employees, and fierce competitors. Some of us are embracing it; others are ignoring it and hoping the resistance shall pass; and some are engulfed in it. In all three scenarios, the movement is forcing many marketing leaders to re-evaluate our […]

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5 Key Skills to Build Better Board Communications

board communications

Board communications and relationships can make or break your success as a marketing leader.  ForbesCMO just published my article on five CMO competencies to help you communicate effectively with your board, and gain commitment to your key initiatives. This post on improving board communications comes at an important time for our community of marketing leaders. Soon […]

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Missing these Integrated Marketing Puzzle Pieces?

The marketing technology (martech) boom is both a blessing and a curse for integrated marketing initiatives. Experts describe integrated marketing as a way to create a seamless experience for your buyers and customers to interact with you. The DMA goes even further, describing it as (sic) “melding all aspects of marketing communication such as advertising, sales […]

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6 important updates from our latest CMO research

Here are the highlights of our 2nd annual CMO Trends study. While I put the finishing touches on the white paper, buy cialis I thought you’d like a sneak peek into what we learned: Fifty-five CMOs responded, representing a wide range of industries. They include academic, software, trade associations, real estate, financial services, cybersecurity, media, […]

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A Smarter Way to Set 2012 B2B Sales Targets

If you lead a B2B sales or partner organization, you know the drill. Your 2012 sales plan is about to be unveiled. Here’s how things typically happen: You work hard all year, and at the upcoming kickoff meeting, someone hands you your new quota, at which point you are supposed to smile and accept it. Sadly, you seldom have any input in forming that new quota or plan.

There is a better way. And I found it through growth advisor Mark Faust.

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Your vote counts – RainToday Reader’s Poll

I have a favor to ask you today. I was recently interviewed by RainToday, viagra usa a publication that reaches over 280, generic viagra 000 professional services and technology readers worldwide. My article and podcast is a finalist for “best article” in their Facebook Reader’s Choice Award. Would you mind taking 2 minutes to vote for the […]

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Is Inertia Winning Over Innovation?

Inline-inertia-parasail

My friend Sasha has been facing some tough personal and financial challenges, and has threatened many times to close her business. After years watching my business advice fall on deaf ears due to her indecisiveness and inertia, I finally stopped giving it.

We recently surveyed our B2B community, and inertia was a recurring theme. 

I'm not naive. Credit is tight, buyers are slow to make purchasing decisions, and global economic malaise hampers innovation. When it comes to investing in growth, today's volatile economy clearly makes many of us risk averse.

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