Lisa Nirell's Marketing Waves Blog
Latest "Tools You Can Use" Posts

New Video: The Problem with Personalization

Tarek helps companies overcome the problems with personalization

A new buzzword among CMO circles is personalization. Many love to extol its virtues. But what are the problems with personalization? How do you define it? I just sat down with Tarek Kamil, the CEO of Cerkl and software visionary extraordinaire, to explore this topic. In this 15 minute video, you’ll learn: The challenges marketers […]

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New Video: 3 Causes of Marketing Colony Collapse

You may have heard about Bee Colony Collapse, which has generated great concern among noted scientists. The catalysts for the precipitous decline in bee colonies are unknown, and there is much debate about the cause.. Here in Virginia, hive populations have dropped by two-thirds since 1970. The potential impact on our ecosystem and food supply is devastating. Although […]

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Why Marketing ROI Often Misses the Point

marketing ROI

It was a crisp fall day in October 2000. I was preparing for a big presentation to the leadership team in Microsoft’s Redmond, WA headquarters. As an outside consultant working for Siebel Systems, I needed to prove myself quickly, and demonstrate that we were generating a solid marketing ROI for them. This was an exciting […]

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24 Questions to Clear Innovation Clutter

clear innovation clutter

What contributes to marketing overwhelm (other than the 7,000 products on the martech chart)? Overstuffed calendars. They create marketing innovation clutter, which hampers growth and competitive relevance. How crowded is your calendar? Among our CMO communities, the predominant cause of marketing innovation resistance is self-inflicted overwhelm. It’s insidious. I have found that it’s usually triggered […]

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3 Costly Creative Workflow Traps for CMOs to Avoid

Creative Workflow

Enjoy this post from our April guest blogger, Alex Withers. He’s the CMO of InMotionNow. It’s no surprise that in 2017, top CMOs are making content strategy and creative workflow a high priority. 85% of marketers surveyed reported that “producing higher quality content more efficiently” was the top factor to their increased success last year, […]

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7 Marketing Innovation and Planning Resources

Are you overwhelmed by the number of marketing innovations and software products available today? You are not alone. When I last counted, I discovered over 1,400 marketing and analytics tools. How can any marketing leaders stay abreast of the latest trends that will propel their businesses forward when the rate of change is this fast? […]

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7 Marketing Plan Boosters for 2016

Marketing Plan Growth

Yet I’m certain you haven’t considered all 7 of my latest marketing plan boosters. Some of my clients have, and are moving forward with greater confidence. In fact, one CMO is on track to creating at least $15M in new business as a result of working with me on their marketing innovation framework. In this 28-minute bonus […]

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How to Be a Marketing Maestro (Free eBook)

Be a Marketing Maestro: Marketing Leadership eBook

Do you have what it takes to lead successfully in today’s fast-changing marketing environment? That’s the tough question posed in Be a Marketing Maestro, a new eBook from Direct Marketing News and sponsored by Teradata. To thrive as a marketing leader today, you must learn how to create harmony in a cacophonous marketing environment. In this eBook, […]

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5 Ways to Boost IT / Marketing Alignment

Cover of CIO-CMO Whitepaper

In our digital world, Marketing and IT need to work more closely than ever in order to drive growth and improve the customer experience. However, it can be difficult for these two teams to come together. Differences in communication, culture, and priorities too often cause friction. Celerity, a business and digital consulting firm, recently hosted a […]

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Free Whitepaper: Bridging the CIO-CMO Gap

Cover of CIO-CMO Whitepaper

Today’s digital world requires Marketing and IT teams to work more closely than ever before. The challenge? Differences in priorities, communication styles, and philosophies can cause conflict. How do you find common ground? Celerity, a business and digital consulting firm, recently hosted a CMO-CIO Roundtable to discuss these issues. I was brought in as an […]

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