Lisa Nirell's Marketing Waves Blog
Latest "Tools You Can Use" Posts

24 Questions to Clear Innovation Clutter

clear innovation clutter

What contributes to marketing overwhelm (other than the 7,000 products on the martech chart)? Overstuffed calendars. They create marketing innovation clutter, which hampers growth and competitive relevance. How crowded is your calendar? Among our CMO communities, the predominant cause of marketing innovation resistance is self-inflicted overwhelm. It’s insidious. I have found that it’s usually triggered […]

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3 Costly Creative Workflow Traps for CMOs to Avoid

Creative Workflow

Enjoy this post from our April guest blogger, Alex Withers. He’s the CMO of InMotionNow. It’s no surprise that in 2017, top CMOs are making content strategy and creative workflow a high priority. 85% of marketers surveyed reported that “producing higher quality content more efficiently” was the top factor to their increased success last year, […]

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7 Marketing Innovation and Planning Resources

Are you overwhelmed by the number of marketing innovations and software products available today? You are not alone. When I last counted, I discovered over 1,400 marketing and analytics tools. How can any marketing leaders stay abreast of the latest trends that will propel their businesses forward when the rate of change is this fast? […]

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7 Marketing Plan Boosters for 2016

Marketing Plan Growth

Yet I’m certain you haven’t considered all 7 of my latest marketing plan boosters. Some of my clients have, and are moving forward with greater confidence. In fact, one CMO is on track to creating at least $15M in new business as a result of working with me on their marketing innovation framework. In this 28-minute bonus […]

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How to Be a Marketing Maestro (Free eBook)

Be a Marketing Maestro: Marketing Leadership eBook

Do you have what it takes to lead successfully in today’s fast-changing marketing environment? That’s the tough question posed in Be a Marketing Maestro, a new eBook from Direct Marketing News and sponsored by Teradata. To thrive as a marketing leader today, you must learn how to create harmony in a cacophonous marketing environment. In this eBook, […]

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5 Ways to Boost IT / Marketing Alignment

Cover of CIO-CMO Whitepaper

In our digital world, Marketing and IT need to work more closely than ever in order to drive growth and improve the customer experience. However, it can be difficult for these two teams to come together. Differences in communication, culture, and priorities too often cause friction. Celerity, a business and digital consulting firm, recently hosted a […]

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Free Whitepaper: Bridging the CIO-CMO Gap

Cover of CIO-CMO Whitepaper

Today’s digital world requires Marketing and IT teams to work more closely than ever before. The challenge? Differences in priorities, communication styles, and philosophies can cause conflict. How do you find common ground? Celerity, a business and digital consulting firm, recently hosted a CMO-CIO Roundtable to discuss these issues. I was brought in as an […]

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Mindful Marketing Revolutionaries Spotted at AdWeek

I just returned from ADWKDC, a conference collective of top marketers, agencies, and CMOs from the DC metropolitan region. With help from my good friend and client, Jamie Gorski, I outlined strategies for “Leading the Mindful Marketing Revolution.”  She is the Chief Marketing Officer for The Bozzuto Group, a diversified real estate company headquartered in DC. […]

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2nd Annual CMO Trends Research Report Now Available (Free)

We have just completed our 2nd annual CMO Trends research, and it’s ready for you to download. Thanks to input from 55 CMOs, we uncovered the two biggest obstacles to thriving in today’s data-driven business climate. When you register, you will receive: A 13-page research report containing a 5-step guide to eliminating today’s biggest marketing leadership […]

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Big Data Success, or Big Disappointments?

I was featured in The CMO Council‘s May 2014 publication, cialis Marketing Magnified. In this post, discount cialis “Big Data, or Big Disappointment?,” you can learn: The simple definition of big data Common applications for big data in marketing organizations The latest studies on big data hype Why so much social media traffic is ignored […]

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be a more effective strategic leader and marketer.

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