In our 3rd annual CMO Innovation Trends study, participants told us their two biggest challenges are 1) a lack of talent to address business imperatives and 2) effectively building a strong brand across online and offline touch points. What’s a CMO to do when resources are this scarce, yet growth is an imperative? Many turn to […]
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I just returned from my regular pilgrimage to an Alan Weiss event. As usual, Alan never disappoints. Here are some insights from our session that you can immediately apply to your annual planning activity.
It’s that time of year to review your growth plans, see what’s working, and get rid of what’s not working. So take a few cues (or words of warning) from Tina Brown, who recently shut down the print edition of Newsweek and moved to an all-digital format.
Are marketing executives orbiting the new “data galaxy” out of necessity, or curiosity?
Lessons from the dark side of over-investing in marketing ROI efforts and ignoring the creative aspects of marketing.
Over the past month, I have met privately with dozens of CMOs. Many of them are feeling like the tree that fell in the forest. They cannot determine if anyone can really hear them.
Their biggest frustration–particularly among high-growth and mid-sized organizations–is their inability to win the hearts and minds of the C-suite. Is it because they lack talent, communications skills, or chutzpah? Not at all. I believe their current perceived role is limiting them from reaching their true potential.
Last week, I opened my email and realized I had started a firestorm. The future of marketing is a more heated topic than I ever realized.
Forbes contributor Bryan Thomas challenges my latest analysis of the future role (or extinction) of CMOs.
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I met Shane, a dubiously anointed “star salesperson,” on a client assignment in San Diego. He piloted the biggest customers. When I worked with the General Manager of this $40M software division—his boss—I noticed how Shane could turn the entire support and customer service organization into a tailspin with one email. I cringed when I witnessed how his knee-jerk
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