Lisa Nirell's Marketing Waves Blog
Latest "News & Events" Posts

Why CMO Communities are Like Dark Matter

CMO community social - 2017

I often ponder what impact our CMO community has on our profession. Every week, I make time to reflect on the topic. How can I make our CMO community members more successful? How we can raise our group performance to new heights? While attending a Smithsonian lecture with my husband, Magnus, professor Priya Natarayan further […]

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Bonus Videos: Overcoming Marketing Innovation Anxiety

What is marketing innovation anxiety? It happens when we keep postponing innovation conversations and initiatives. Unfortunately, in Western cultures, most of us believe that looking busy is a badge of honor, so we default to the familiar—managing our daily problem inbox. My curiosity around marketing innovation anxiety, and the lack of a true commitment to […]

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Video: Susan Weber Receives First Annual “CMO Beacon Award”

CMOs can often feel isolated and overwhelmed. And let’s be real: “going it alone” doesn’t work. That ranks high on the insanity list, along with trial and error and stoicism. Finding a peer community of like-minded professionals makes the difference between success and burnout. Yet searching for that perfect peer group can be even more daunting than the […]

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Fine Vines: Atlanta CMO Annual Social Highlights

CMO Atlanta Social

What do you get when you blend fun conversation, carefully selected wine pairings, and Balinese cuisine? A recipe for a highly memorable Atlanta CMO Annual Social! We celebrated our first year with our Marketing Leaders of Atlanta charter members. CMOs from QASymphony, Innovergent, Walker & Dunlop, iHealth Innovations, and others participated. Many joined me in sipping some […]

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New Podcast: Building a Strong Brand

Stuart Foster Headshot

Are you committed to building a strong brand? Or, are you on the path to rebuilding an existing brand? If you answered “yes” to either question, you need to listen to this recent podcast (23 min. MP3) It features one of our Marketing Leaders of DC members, Stuart Foster. He’s the VP of Global Marketing at Hilton […]

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FastCompany post: Tough leadership lessons from 2016

2016 was one for the record books–and for some, it was a time to learn some tough leadership lessons. From Volkswagen’s ongoing emissions scandal accusations and arrests to revelations about Wells Fargo’s fraudulent consumer accounts, 2016 hasn’t been short on corporate missteps. In certain cases, leaders immediately admitted fault and changed course. Others denied, deflected, […]

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Marketing Innovation: Help from Honeybees

Honeybees? What is the connection between marketing innovation and honeybees? During our annual CMOs Leading Innovation Conference (CLIC ’16), we scheduled a unique group activity that helped us explore that question. We observed active honeybee colonies up close during our conference at the Airlie Retreat Center. My intention was to raise awareness of the perilous fate of […]

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Marketing Transformation Insights: New Videos

Marketing transformation is no longer a luxury. It’s an imperative. We define marketing transformation as the strategy for designing a new, exciting, unfamiliar, and improved future for your customers and stakeholders. Innovation is the activity required to realize that transformation (applied creativity). Transformation, unlike incremental process, program, or product improvement, requires significant behavioral, cultural, and operational change. […]

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New Research: Community Management ROI

Many community and senior marketing professionals would love to find a better way to measure and demonstrate the competitive advantage their online community delivers. This was very clear when our 4th annual CMO Innovation Trends study revealed the growing divide between CMOs and their C-suite counterparts.(If you have not yet downloaded your free report, visit […]

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Deconstructing the White House: Election Leadership Lessons

How do we deconstruct what happened in last night’s US elections? Start by imagining a bucolic Connecticut childhood home. I grew up in a white shingled house with black ersatz shutters and a well-manicured, expansive lawn. Inside the modest abode, our true colors flew. My Dad, a World War II veteran, spent most nights at the […]

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