Lisa Nirell's Marketing Waves Blog
Latest "Mindful Marketing" Posts

Deconstructing the White House: Election Leadership Lessons

How do we deconstruct what happened in last night’s US elections? Start by imagining a bucolic Connecticut childhood home. I grew up in a white shingled house with black ersatz shutters and a well-manicured, expansive lawn. Inside the modest abode, our true colors flew. My Dad, a World War II veteran, spent most nights at the […]

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3 Subtle Ways Work Culture Turns Negative

Trigger events such as the U.S. election season give many of us permission to express our anger. Sometimes,  that anger spills over into the workplace and permanently damages our work culture. As a leader, how do we respond to these bursts of anger? Do we ignore these behaviors, and hope they’re just temporary? Is political […]

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How to Avoid Moving from Crisis to Crisis

It takes a leap of faith to unplug and stop moving from crisis to crisis. Yet the rewards are many, especially when you bring that mindset to work. Yes, work. Many senior marketing leaders and CEOs whom I’ve met think of their lives as an “either/or” proposition. They are either relaxed and unplugged, OR overworked and hyper-connected. […]

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Mindful Marketing Techniques – New Podcast

Marketing leaders often ask me “how do you stay centered and focused? What can I do to create more “white space” on my calendar? My schedule is very hectic, and I seldom make time to reflect.” Mindful marketing techniques have really helped me in this area. I recently sat down with “Shareology” author and Purematter […]

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Customers Are People, Not Data Points

Here’s something that all marketing professionals understand but that many marketing organizations have forgotten: the most sophisticated customer analytics tools cannot replace the insights we gather through genuine human conversations. Humans possess the ability to be empathetic, compassionate, and intuitive. As of this writing, computers lack these abilities. This is why no matter how powerful your […]

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Forget 2016 Resolutions—Choose Reflection

Many of us have returned to business as usual this week. Thanks to the downtime, extra sleep, and extra meditation time, I had a huge insight: Reflection is more essential than making resolutions. When working with my clients, I consistently find that they are stellar at hopping from one meeting to the next. They have sophisticated dashboards outlining their […]

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Forget Resolutions—Choose Reflection

When working with clients, I consistently find that they are stellar at setting goals and making resolutions. Some of us even revel in our ability to multi-task and complete two goals at once. Before we know it, our calendars are completely filled with tasks and meetings. Here’s the downside: there’s little time left to step […]

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Is Mindfulness a Leadership Fad?

Is Mindfulness a Leadership Fad?

Are mindfulness programs a leadership fad? This is the time of year when leadership teams announce new professional development programs and formulate their offsite planning agendas. Many companies are jumping on the bandwagon with Target, McKinsey, Royal Bank of Canada, and Google to incorporate mindfulness programs into their curriculum. Sadly, mindfulness is dangerously close to joining […]

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Video: Designing Mindful Marketing Communities

Designing Mindful Marketing Communities

  Let’s talk about how we design our marketing communities. In Buddhism, we have a term called sangha. This has to do with surrounding yourself with like-minded people who support you in whatever you’re doing. We need to find our sangha as mindful marketers. In this video, Jamie Gorski, CMO of The Bozzuto Group, and […]

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3 Reasons Why Technology-Driven Customer Data Gathering Fails

rawpixel / 123RF Stock Photo

What does the term “customer data” mean to you? Many tech-savvy marketers will imagine a magical dashboard showing customer churn rates, pipeline velocity, lifetime customer value and the cost to acquire a customer. And the topic of customer data is top of mind for many CMOs in my community. Let’s examine why a frenetic level of […]

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