Lisa Nirell's Marketing Waves Blog
Latest "Media" Posts

FastCompany post: Tough leadership lessons from 2016

2016 was one for the record books–and for some, it was a time to learn some tough leadership lessons. From Volkswagen’s ongoing emissions scandal accusations and arrests to revelations about Wells Fargo’s fraudulent consumer accounts, 2016 hasn’t been short on corporate missteps. In certain cases, leaders immediately admitted fault and changed course. Others denied, deflected, […]

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Deconstructing the White House: Election Leadership Lessons

How do we deconstruct what happened in last night’s US elections? Start by imagining a bucolic Connecticut childhood home. I grew up in a white shingled house with black ersatz shutters and a well-manicured, expansive lawn. Inside the modest abode, our true colors flew. My Dad, a World War II veteran, spent most nights at the […]

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Webinar: Investing in Customer Experience in 2017?

How much are you investing in customer experience initiatives next year? Where does your current CxP program fall short? I recently teamed up with Infor’s CMO, Chip Coyle to further explore this topic. We led a webinar called “5 Tips for A Tailored Customer Journey.” The session was hosted by the American Marketing Association. You may […]

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10 Reasons to Make Marketing Innovation CLIC

We are in countdown mode for our 2nd annual CMOs Leading Innovation Conference. This year’s theme is “the need for innovation speed.”   Marketing leaders from across the US have chosen this conference to accomplish several goals: Discover fresh new ways to accelerate innovation within their organizations Deepen peer relationships Leverage technology to foster innovation […]

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Now Available: CMO Innovation Trends Survey

We just launched our 4th annual CMO Innovation Trends survey to help senior marketers learn what growth and innovation opportunities their peers are facing in the industry today. If you are a VP of Marketing or CMO,  will you please participate in this 2 1/2 minute survey now? This survey contains only 9 questions. For participating […]

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Mindful Marketing Techniques – New Podcast

Marketing leaders often ask me “how do you stay centered and focused? What can I do to create more “white space” on my calendar? My schedule is very hectic, and I seldom make time to reflect.” Mindful marketing techniques have really helped me in this area. I recently sat down with “Shareology” author and Purematter […]

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7 Marketing Innovation and Planning Resources

Are you overwhelmed by the number of marketing innovations and software products available today? You are not alone. When I last counted, I discovered over 1,400 marketing and analytics tools. How can any marketing leaders stay abreast of the latest trends that will propel their businesses forward when the rate of change is this fast? […]

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The CMO’s Perspective on Innovation: An Interview with Spiral Marketing

Lisa Nirell CMO Innovation

What are the innovation opportunities and challenges today’s marketing leaders face? I was honored to be asked back for a second interview with Spiral Marketing, a podcast that helps current and future business leaders, marketers and entrepreneurs elevate their brand. (Their first return guest!) Host Karl Boehm and I discussed the recently released 3rd Annual […]

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How Twitter’s Marketing Leaders Innovate – Bonus MP3

Daina Middleton, Head of Global Marketing at Twitter

As a gift,  I’m sharing a preview into what Daina Middleton will be sharing at the CMOs Leading Innovation Conference (CLIC ’15), September 23, in Tysons Corner VA (a DC suburb). She’s the Head of Global Marketing at Twitter. Daina’s session is entitled “The Nurturist Organization: 5 Values for Innovative Companies Who Want to Thrive In […]

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Are You Creating a Digital Marketing Disaster?

Marketers face more career choices and growth opportunities than they have in decades, and marketing compared to other departments, is perceived as a hotbed for innovation. That’s the good news. The bad news is that we’re focusing on one small slice of innovation and learning: marketing technology. If we focus most of our energy on […]

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