Lisa Nirell's Marketing Waves Blog
Latest "Managing Rapid Growth" Posts

Why You Should Become Best Friends With Your Company’s Chief Financial Officer

Chief Financial Officers are quickly becoming something akin to the CEO’s consigliere, cialis sale sildenafil one of the many reasons marketers need to align themselves with their CFOs. As the former international marketing manager for one of the world’s first commercially successful PC software companies, MultiMate International, I seldom communicated with the finance team. Instead, […]

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8 Surprising Ways to Delight Customers (New Video)

If an airport–the bastion of sterile, timeless holding places for weary travelers–can delight a yogini, then you can delight even the toughest corporate customers. It’s easier and less costly than you think. As a marketing leader, you play a key role in delighting customers.

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Want to Elevate Your Marketing Performance? Special Offer Ends July 1

I recently launched a new program for marketing leaders: Lisa Nirell’s Making Marketing Waves™.

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Make Some Marketing Waves– Offer Ends July 1

Many members of my marketing and CEO communities often ask me how they can access the key learnings from my private, exclusive CMO breakfasts. They often experience hectic travel schedules, and feel a sense of isolation.

 
Makinemarketingwaves

That is why I recently launched a new program for marketing leaders.

Lisa Nirell’s Making Marketing Waves™ provides a “just in time” virtual learning system and online community designed to help you: 

  • Raise the bar on your personal and organization performance
  • Rapidly generate fresh new marketing and growth ideas
  • Increase your credibility with your CEO and board of directors
  • Slash the time required to spot important trends
  • Tap into the collective wisdom of the top tier CMOs globally
  • Expand your community and circle of influence -without leaving your office

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Startups: How to Go Beyond the Honeymoon Phase

Startup Businesses: How to Go Beyond the Honeymoon Phase

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The Parallel Worlds Of Gondolas And iPads

When we arrived in Venice last week, I could not locate a single car. Only gondolas and transport boats peppered the waterfront. The gondolas earn top billing and represent an ancient, longstanding form of innovation and transportation. Will today’s innovations, such as the iPad, endure over 500 years of popularity?

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Timeless Success Recipes from Stephen Covey

"Here, viagra canada have an oatmeal cookie." That is the disarming way in which my first interview with Stephen Covey began in 2004. In light of Dr. Covey's passing this week, his lessons are more alive than they have ever been. I'm certain that my experiences with Stephen were consistent with many others. This is […]

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Don’t Occupy Seattle! Harvest More Value from Your Customer Base


Nancy Porte Nancyporteof Vovici (now a Verint company) recently read my book, and asked me to spend time discussing some highlights. In this Listening Post interview, you will learn:

  • Why it's important to balance online and offline customer feedback approaches
  • The one factor most companies ignore when profiling their ideal customer
  • How to gather valuable, live customer feedback

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Customer-Centric Strategies to Escape the Commodity Trap

One of my close friends provides image consulting and communications training to corporations and professionals in career transition. She regularly receives calls from low level corporate gatekeepers in Human Resources, cialis canada Finance, viagra generic Training, and other non-revenue producing areas. They ask for proposals for training programs, and never expect to get into any […]

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Why Customer Driven Cultures will Stall Your Growth

610-customer-service 082411 post When your biggest customer calls with an emergency request, do you dial 911? Chances are you are setting off unintended fire alarms – and causing your profits to lose altitude.

I met Shane, a dubiously anointed “star salesperson,” on a client assignment in San Diego. He piloted the biggest customers. When I worked with the General Manager of this $40M software division—his boss—I noticed how Shane could turn the entire support and customer service organization into a tailspin with one email. I cringed when I witnessed how his knee-jerk

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