Lisa Nirell's Marketing Waves Blog
Latest "Lisa’s Mentors" Posts

New Video: Lisa & Guy Kawasaki Debrief at TESSCO One

 You will also hear Guy also share his latest interests and strong opinions on the most pressing social topics of the day–including the Apple-DOJ standoff. Over the years, Guy has endorsed my books,including “The Mindful Marketer” and “EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company.”. Guy has inspired my work for over 13 years, and is one of a […]

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10 Defining CMO Moments in 2015

CMO Facing the Future

What a whirlwind year! Our dynamic CMO community continues to thrive and doubled in size since 2014. Many members celebrated professional milestones which have propelled them forward. I’m proud to share ten highlights here, proving that there’s power in numbers: Jen Kern dazzles modern marketers at Inbound15. Over 850 attendees learned what it takes to build lasting […]

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Danger or Opportunity? Marketing Lessons from the Sharing Economy

Marketing Lessons from the Sharing Economy: Danger, or Opportunity? I recently enjoyed a lively conversation with my long time friend and colleague, Philip Lay of The Chasm Group. He has invested significant time studying the disruptive marketing lessons from the sharing economy leaders such as Uber, Lyft, and Airbnb. In my newest FastCompany post, you will […]

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6 Qualities of Agile Marketers

Do you consider yourself an agile marketer? I am not referring to the study of agile marketing processes and techniques (although these are compelling, contemporary methods worth studying, as mentioned in a previous post and in my newest book). I mean a marketing leader who applies rapid learning and critical thinking approaches to make informed choices, deepen […]

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Water Works: Leadership Lessons from Diana

As you plan your next marketing program rollout, product launch, or team initiative, you have two choices. You can determine whether you’re going to stay on the shore and lament the water conditions, or dive in and see how far you can go. Which will you choose? Some inspiration from Diana Nyad.

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Marketing Musings in Minneapolis

Never assume “value” equates to “high price.”

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Marketing Strategy Lessons from Obama’s Top Copyrighter

I want to meet Jim Messina.
It should be easy, right? I live just 35 minutes from D.C. and he spends alot of his time at the White House. I am sure I could find him on Facebook or through my media connections and arrange something…
Profile_jim_messina
Why is he someone I need to know? Messina, President Obama's campaign manager, is one of the best copyrighters I've seen.

My curiosity about Jim began last Tuesday. My husband and I were headed to D.C., and I was surfing the Web on my iPad while he drove. I saw a banner ad inviting me to Dinner with Obama. I was intrigued.

I clicked on the ad, and willingly entered my name in the contest. I already could envision myself winning that dinner, and the myriad questions I would ask Mr. President.

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Turn Up the Heat in Your Marketing Plan – Miami Style

I just returned from a magnificent conference in Miami with one of my mentors, Alan Weiss. Every year he invites members from his 450+ person Million Dollar Consulting community to a prestigious location for two days. We discuss the state of the consulting industry, expand our thinking on our practice potential, sharpen our saws, and commiserate on our respective businesses. His business wisdom and prognostications are worth the price of admission.

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The Power of F2F in B2B relationships

How many times this week did you avoid calling a colleague and send them a text message? Or participate in email banter in lieu of a 30 minute coffee date? Your B2B business opportunities may be slowing due to the lack of F2F (face to face) contact.

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In Memory of Crazy People (Like Steve Jobs)

A good friend of mine just forwarded an Apple commercial that was never aired in 1997. I find it a propos for our times. (listen to the actual Virgin ad by clicking here). In fact, I think it is an excellent way to channel Steve Jobs. Goodness knows we all miss him–and his borderline crazy ideas–dearly:

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo.

You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward.

And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

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