Blue Spirit Retreat Center embodies “pura vida.” The mantra – meaning “pure life” — has a deep meaning to the Costa Ricans. Marketing “pura vida” happens effortlessly at the Center. Your only method to reach Blue Spirit is a bumpy 3 hour shuttle crawl from Liberia Airport. As you arrive at the Center, you are greeted by […]
Latest "Lisa’s Adventures and Diversions" Posts
We brought together our CMO group “outlaws” on February 17 to show their ninepin chops at our annual “Bowl & Brew” in DC. These are the members of our private CMO peer groups and online community. Who knew that Miss Acubed (aka Alicia A.) carried her own bowling shoes? Or that Sonny G. moonlights as a […]
A few weeks ago, a doe-eyed workshop volunteer stopped me at the entrance to the crowded meditation room. “Has anyone talked to you about our dress code?” she asked. “You see, we require you to wear white clothing from head to toe. Our teacher said that if you don’t have anything light to wear, you […]
Magnus and I lived in Southern California for 10 years. Now a D.C. area resident, cialis sales I pine for that moderate coastal climate as the oppressively humid summers start to take hold. My “California Dreaming” became a reality this week, when I joined my husband for a quick getaway. Since I can work from […]
It's 74 degrees at 7:30 am. The sun struggles to part the stubborn storm clouds. Winds amplify to 15 miles per hour, and the 4K Bermuda Round the Sound swim race around Harrington Sound is just hours away from beginning.
Magnus and I enjoy a light continental breakfast on the hilltop
dining room overlooking the mesmerizing Bermudian waters, visit the
resident hotel tabby cat, and I return to the room to make my final swim preparations.
As you plan your next marketing program rollout, product launch, or team initiative, you have two choices. You can determine whether you’re going to stay on the shore and lament the water conditions, or dive in and see how far you can go. Which will you choose? Some inspiration from Diana Nyad.
The foodie superstar and host of TV’s No Reservations and Parts Unknown uses a “Grandma rule” to help his brand flourish. It has nothing to do with nagging, and everything to do with how to win fans for life.
I recently hosted the first annual CMO Wine Reception in Washington, DC.Twenty-one top CMOs from the region participated.
The session was entitled "You've Got a Revenue Quota — NOW What? Demand Creation Secrets from Top Performing CMOs." Here are some highlights you can use.