Lisa Nirell's Marketing Waves Blog
Latest "Innovation" Posts

New Video: Leadership Lessons from Leon

Fake news. Political vitriol. Legislative gridlock. Trigger-happy dictators. These topics currently occupy much of our mainstream media feed in the U.S. What leadership lessons do they teach us? Unfortunately, they perpetuate fear-based stories that beget more fear—and sometimes, feelings of lack, limitation, and separation. Some citizens and leaders respond by investing in the opposition party. They are signing […]

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24 Questions to Clear Innovation Clutter

clear innovation clutter

What contributes to marketing overwhelm (other than the 7,000 products on the martech chart)? Overstuffed calendars. They create marketing innovation clutter, which hampers growth and competitive relevance. How crowded is your calendar? Among our CMO communities, the predominant cause of marketing innovation resistance is self-inflicted overwhelm. It’s insidious. I have found that it’s usually triggered […]

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Netflix Star and Author Will Headline CLIC ’17

Leon, star of Netflix hit, "The Kindness Diaries"

We are pleased to announce Leon Logothetis, Author, Philanthropist, and host of “The Kindness Diaries” on Netflix, will headline CLIC ’17. If you have not yet seen some of these inspiring streaming episodes, you’re probably wondering: why would any sane person suddenly get the urge to travel the world, relying solely on the kindness of strangers? And […]

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Bonus Videos: Overcoming Marketing Innovation Anxiety

clear innovation clutter

What is marketing innovation anxiety? It happens when we keep postponing innovation conversations and initiatives. Unfortunately, in Western cultures, most of us believe that looking busy is a badge of honor, so we default to the familiar—managing our daily problem inbox. My curiosity around marketing innovation anxiety, and the lack of a true commitment to […]

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Video: Susan Weber Receives First Annual “CMO Beacon Award”

CMOs can often feel isolated and overwhelmed. And let’s be real: “going it alone” doesn’t work. That ranks high on the insanity list, along with trial and error and stoicism. Finding a peer community of like-minded professionals makes the difference between success and burnout. Yet searching for that perfect peer group can be even more daunting than the […]

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Marketing Innovation in the Age of Resistance

Marc Chagali quote

Marketing leaders are swimming in a sea of innovation resistance from customers, assertive shareholders, Glassdoor-savvy employees, and fierce competitors. Some of us are embracing it; others are ignoring it and hoping the resistance shall pass; and some are engulfed in it. In all three scenarios, the movement is forcing many marketing leaders to re-evaluate our […]

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New Podcast: Building a Strong Brand

Stuart Foster Headshot

Are you committed to building a strong brand? Or, are you on the path to rebuilding an existing brand? If you answered “yes” to either question, you need to listen to this recent podcast (23 min. MP3) It features one of our Marketing Leaders of DC members, Stuart Foster. He’s the VP of Global Marketing at Hilton […]

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Missing these Integrated Marketing Puzzle Pieces?

The marketing technology (martech) boom is both a blessing and a curse for integrated marketing initiatives. Experts describe integrated marketing as a way to create a seamless experience for your buyers and customers to interact with you. The DMA goes even further, describing it as (sic) “melding all aspects of marketing communication such as advertising, sales […]

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Marketing Innovation: Help from Honeybees

Honeybees? What is the connection between marketing innovation and honeybees? During our annual CMOs Leading Innovation Conference (CLIC ’16), we scheduled a unique group activity that helped us explore that question. We observed active honeybee colonies up close during our conference at the Airlie Retreat Center. My intention was to raise awareness of the perilous fate of […]

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Marketing Transformation Insights: New Videos

Marketing transformation is no longer a luxury. It’s an imperative. We define marketing transformation as the strategy for designing a new, exciting, unfamiliar, and improved future for your customers and stakeholders. Innovation is the activity required to realize that transformation (applied creativity). Transformation, unlike incremental process, program, or product improvement, requires significant behavioral, cultural, and operational change. […]

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