Lisa Nirell's Marketing Waves Blog
Latest "Energize Your Marketing" Posts

Marketing Innovation in the Age of Resistance

Marc Chagali quote

Marketing leaders are swimming in a sea of innovation resistance from customers, assertive shareholders, Glassdoor-savvy employees, and fierce competitors. Some of us are embracing it; others are ignoring it and hoping the resistance shall pass; and some are engulfed in it. In all three scenarios, the movement is forcing many marketing leaders to re-evaluate our […]

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5 Key Skills to Build Better Board Communications

board communications

Board communications and relationships can make or break your success as a marketing leader.  ForbesCMO just published my article on five CMO competencies to help you communicate effectively with your board, and gain commitment to your key initiatives. This post on improving board communications comes at an important time for our community of marketing leaders. Soon […]

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Missing these Integrated Marketing Puzzle Pieces?

The marketing technology (martech) boom is both a blessing and a curse for integrated marketing initiatives. Experts describe integrated marketing as a way to create a seamless experience for your buyers and customers to interact with you. The DMA goes even further, describing it as (sic) “melding all aspects of marketing communication such as advertising, sales […]

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Marketing Innovation: Help from Honeybees

Honeybees? What is the connection between marketing innovation and honeybees? During our annual CMOs Leading Innovation Conference (CLIC ’16), we scheduled a unique group activity that helped us explore that question. We observed active honeybee colonies up close during our conference at the Airlie Retreat Center. My intention was to raise awareness of the perilous fate of […]

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New Research: Community Management ROI

Many community and senior marketing professionals would love to find a better way to measure and demonstrate the competitive advantage their online community delivers. This was very clear when our 4th annual CMO Innovation Trends study revealed the growing divide between CMOs and their C-suite counterparts.(If you have not yet downloaded your free report, visit […]

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4 Causes of Mobile Marketing Strategy Triage

Have you ever worked on a triage team? I have. Today’s seismic mobile strategy shifts remind me of the lessons I learned under pressure. Here’s the story…

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Bonus Marketing Innovation Videos + CLIC ’16 Offer (expires 6/15)

It’s finally summer here in the Washington, DC region. Now is the time to schedule “innovation vacations” to unplug, reflect, and savor the great outdoors. Instead of asking you “what’s on your reading list?,” I’m curious to know “What’s on your watch list?” You will find some cool videos below that we just released. Check out […]

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Forget 2016 Resolutions—Choose Reflection

Many of us have returned to business as usual this week. Thanks to the downtime, extra sleep, and extra meditation time, I had a huge insight: Reflection is more essential than making resolutions. When working with my clients, I consistently find that they are stellar at hopping from one meeting to the next. They have sophisticated dashboards outlining their […]

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Marketing “Pura Vida” in Costa Rica

Blue Spirit Retreat Center embodies “pura vida.” The mantra – meaning “pure life” — has a deep meaning to the Costa Ricans. Marketing “pura vida” happens effortlessly at the Center. Your only method to reach Blue Spirit is a bumpy 3 hour shuttle crawl from Liberia Airport. As you arrive at the Center, you are greeted by […]

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7 Marketing Plan Boosters for 2016

Marketing Plan Growth

Yet I’m certain you haven’t considered all 7 of my latest marketing plan boosters. Some of my clients have, and are moving forward with greater confidence. In fact, one CMO is on track to creating at least $15M in new business as a result of working with me on their marketing innovation framework. In this 28-minute bonus […]

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