Lisa Nirell's Marketing Waves Blog
Latest "Effective Communication" Posts

Deconstructing the White House: Election Leadership Lessons

How do we deconstruct what happened in last night’s US elections? Start by imagining a bucolic Connecticut childhood home. I grew up in a white shingled house with black ersatz shutters and a well-manicured, expansive lawn. Inside the modest abode, our true colors flew. My Dad, a World War II veteran, spent most nights at the […]

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3 Low-Tech Presentation Tips That Still Work

Welcome to 2017 budget planning and conference season. Many members of our CMO community are racking up the frequent flier miles, polishing their PowerPoints, and feverishly fussing over their upcoming Board meeting. Some are forgetting several low-tech presentation tips that could make or break their pet programs. I know this first hand. It happened to me, […]

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3 Subtle Ways Work Culture Turns Negative

Trigger events such as the U.S. election season give many of us permission to express our anger. Sometimes,  that anger spills over into the workplace and permanently damages our work culture. As a leader, how do we respond to these bursts of anger? Do we ignore these behaviors, and hope they’re just temporary? Is political […]

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3 Partnering Pitfalls–and How to Avoid Them

In our 3rd annual CMO Innovation Trends study, participants told us their two biggest challenges are 1) a lack of talent to address business imperatives and 2) effectively building a strong brand across online and offline touch points. What’s a CMO to do when resources are this scarce, yet growth is an imperative? Many turn to […]

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Downward Dogma: Meeting Planning Mistakes That Promote Divisiveness

A few weeks ago, a doe-eyed workshop volunteer stopped me at the entrance to the crowded meditation room. “Has anyone talked to you about our dress code?” she asked. “You see, we require you to wear white clothing from head to toe. Our teacher said that if you don’t have anything light to wear, you […]

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For Marketing Leaders: 5 Rules for Winning Over the C-Suite

Today’s marketing leaders can recite the ABCs of social media: content marketing, revenue performance management, and branding. Yet when it comes to conversations with their C-suite peers, they often speak in another language. In 2014, the Project Management Institute revealed that 44% of strategic initiatives are unsuccessful. Why? They discovered the main reason is a lack […]

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How CMOs Can Save Themselves and Sales from Data Drowning

Last month, I completed my first swim camp. I learned more in 6 days than I have in 30 years of swim practices. I am more tired and sore than I can ever remember. At times, I felt victorious and attribute my progress to coach Scott. At other times, I became frustrated and blamed him for my […]

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Harness the Power of Peers: 5 Questions to Ask Before Joining a Peer Group

CMO Peer Group Event Collage

Over 20 years ago, futurist John Naisbitt, author of Megatrends and High Tech/High Touch: Technology and Our Search for Meaning, predicted that “the more technology we have in this society, the more people want to be with people.” His predictions are coming true, especially among high performing executives who are struggling to find harmony between mindfulness […]

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Mindful Marketing Revolutionaries Spotted at AdWeek

I just returned from ADWKDC, a conference collective of top marketers, agencies, and CMOs from the DC metropolitan region. With help from my good friend and client, Jamie Gorski, I outlined strategies for “Leading the Mindful Marketing Revolution.”  She is the Chief Marketing Officer for The Bozzuto Group, a diversified real estate company headquartered in DC. […]

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Sneak Peek from “The Mindful Marketer”

With one week remaining until The Mindful Marketer launch, we are getting some excellent questions about the book premise. This article gives you a sneak peek. This Author Corner piece from Palgrave Macmillan, my publisher, contains some practical advice and book excerpts. If you are a marketer looking for ways to evolve from order taker (tactical, often […]

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