Lisa Nirell's Marketing Waves Blog
Latest "CMOs in the Spotlight" Posts

Report: CMOs Facing “Colony Collapse” in 2017?

We have just completed our 4th annual CMO Innovation Trends report (now available for free download here). 103 CMOs and Marketing VPs from 9 countries participated in the study. Much like we are witnessing the frightening impact of bee colony collapse in the natural world, we believe the decline in focused attention on marketing innovation will […]

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Webinar: Investing in Customer Experience in 2017?

How much are you investing in customer experience initiatives next year? Where does your current CxP program fall short? I recently teamed up with Infor’s CMO, Chip Coyle to further explore this topic. We led a webinar called “5 Tips for A Tailored Customer Journey.” The session was hosted by the American Marketing Association. You may […]

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10 Reasons to Make Marketing Innovation CLIC

We are in countdown mode for our 2nd annual CMOs Leading Innovation Conference. This year’s theme is “the need for innovation speed.”   Marketing leaders from across the US have chosen this conference to accomplish several goals: Discover fresh new ways to accelerate innovation within their organizations Deepen peer relationships Leverage technology to foster innovation […]

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4 Causes of Mobile Marketing Strategy Triage

Have you ever worked on a triage team? I have. Today’s seismic mobile strategy shifts remind me of the lessons I learned under pressure. Here’s the story…

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Guest Post: Why CMOs Need to Shift from “Project” to “Portfolio” Management

As a marketing leader, do you have the necessary know-how to strategically manage a technology portfolio? As businesses continue the rapid move towards digital, more technology purchases will find a home in the marketing organization.  In fact, The Gartner Group estimates that 40% of technology investments are already happening outside of the IT organization. You likely […]

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How CMOs Are Spreading the ‘Customer Love’ in 2016

Customer Appreciation, Customer Love

Love is in the air this month, and Valentine’s Day, of course, is likely responsible. Much about the genesis of the holiday, and even who this St. Valentine was, is lost in the fog of time. One legend has it he was a priest in third century Rome who helped soldiers get married. Another tells […]

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Demographics Are Dead: Long Live Customer Mindsets (Video)

Demographics Word Cloud

Featuring Stuart Foster, VP of Marketing of Luxury and Lifestyle Brands at Hilton Worldwide   In his presentation at our recent CLIC’ 15 CMOs Leading Innovation Conference, Stuart Foster described his fresh new vision of targeting consumers based on mindsets, and the results this “mindful marketing” has generated at Hilton. You can watch the first […]

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10 Defining CMO Moments in 2015

CMO Facing the Future

What a whirlwind year! Our dynamic CMO community continues to thrive and doubled in size since 2014. Many members celebrated professional milestones which have propelled them forward. I’m proud to share ten highlights here, proving that there’s power in numbers: Jen Kern dazzles modern marketers at Inbound15. Over 850 attendees learned what it takes to build lasting […]

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Video: Designing Mindful Marketing Communities

Designing Mindful Marketing Communities

  Let’s talk about how we design our marketing communities. In Buddhism, we have a term called sangha. This has to do with surrounding yourself with like-minded people who support you in whatever you’re doing. We need to find our sangha as mindful marketers. In this video, Jamie Gorski, CMO of The Bozzuto Group, and […]

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A Sneak Peek Into Our 2015 “CMO Innovation Trends” Study

We are currently putting the finishing touches on our 2015 CMO Innovation Trends study. (Thanks a million to all who contributed.) I thought you’d like a sneak peek into what we learned. If you are one of our many readers who care greatly about innovation, please set aside 2-3 minutes to review these findings: Over 100 senior […]

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