Lisa Nirell's Marketing Waves Blog
Latest "Client Successes" Posts

Webinar: Investing in Customer Experience in 2017?

How much are you investing in customer experience initiatives next year? Where does your current CxP program fall short? I recently teamed up with Infor’s CMO, Chip Coyle to further explore this topic. We led a webinar called “5 Tips for A Tailored Customer Journey.” The session was hosted by the American Marketing Association. You may […]

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Webinar 9/15: Tips to Optimize the Customer Journey

Please join me on Thursday,  September 15 for a webinar entitled “You Talking to Me? 5 Tips to Optimize the Customer Journey.” As the rapid shift to customer-centricity continues, aligning with the customer journey trumps business as usual. What can you do to make every stage of the customer journey meaningful and memorable? How will you balance […]

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Guest Post: Why CMOs Need to Shift from “Project” to “Portfolio” Management

As a marketing leader, do you have the necessary know-how to strategically manage a technology portfolio? As businesses continue the rapid move towards digital, more technology purchases will find a home in the marketing organization.  In fact, The Gartner Group estimates that 40% of technology investments are already happening outside of the IT organization. You likely […]

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Key Takeaways: Atlanta CMO Innovation Breakfast

We just hosted the Atlanta CMO Innovation Breakfast. The purpose of the interactive session was threefold: to outline the fundamentals of marketing innovation, assess the participants’ readiness to foster an innovative culture, and deliver fresh insights to kick start innovation in their organizations. For four consecutive years, our CMO community has asked “How will we make the […]

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10 Defining CMO Moments in 2015

CMO Facing the Future

What a whirlwind year! Our dynamic CMO community continues to thrive and doubled in size since 2014. Many members celebrated professional milestones which have propelled them forward. I’m proud to share ten highlights here, proving that there’s power in numbers: Jen Kern dazzles modern marketers at Inbound15. Over 850 attendees learned what it takes to build lasting […]

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Client Event June 12: A Marketing Conversation with Dell’s CIO, Andi Karaboutis

If you rely on technology and cross-functional teams to help you deepen customer relationships, you may want to know about my next teleconference June 12 with Andi Karaboutis, the CIO of Dell. This is a rare, valuable offer that I rarely extend to my global community. Here’s why. In the past year, I have discovered […]

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CMO Breakfast Roundtable: Are CFOs Your New Best Friend?

It’s unanimous: The CFO is one of the most influential allies that a CMO can have, yet they are often the most underutilized. During my CMO Breakfast Roundtable last week, participants learned how to tap into the financial and strategic wisdom of their finance teams and build strong bridges of trust. Now in its third […]

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Latest Keynote: The New Rules of the Marketing Dance

I just spoke at the High Rock Marketing Summit in Maryland, cialis ampoule hosted by High Rock Studios. Over 250 entrepreneurs and nonprofit executives participated, cialis generic case and learned about the most effective ways to win the hearts and minds of their communities. My keynote session, cialis entitled: “All The Right Moves: The New […]

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A special audio bonus for my community…

In this 18 minute podcast, you will learn:

How marketing leaders can alleviate the dysfunction between their department, the sales team and the executive board
The new competencies marketing leaders must adopt
How organizations such as Infosys, MindJet, and Red Hat are overcoming challenges and thriving

Thanks to Rain Today’s Michelle Davidson for the podcast.

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Aligning Sales and Marketing to Drive Demand

I recently hosted the first annual CMO Wine Reception in Washington, DC.Twenty-one top CMOs from the region participated.

The session was entitled "You've Got a Revenue Quota — NOW What? Demand Creation Secrets from Top Performing CMOs." Here are some highlights you can use.

Jignesh Shah and Lisa Nirell wine reception 2013
Lisa with Jignesh Shah of Metalogix

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