Lisa Nirell's Marketing Waves Blog
Latest "CEOs in the Spotlight" Posts

HubSpot INBOUND14 Conference Highlights and Insights with Shama Hyder

Shama Hyder

I just returned from HubSpot’s gigantic annual marketing conference in Boston, where 10, 500 fans and customers gathered to learn the latest trends in inbound and digital marketing. One of my longtime friends, MarketingZen CEO Shama Hyder, also attended. Sadly, neither of us were able to get together and compare notes. We did the next […]

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Why Self-Reliance Must Guide Marketing Strategy

Magnus and I lived in Southern California for 10 years. Now a D.C. area resident, cialis sales I pine for that moderate coastal climate as the oppressively humid summers start to take hold. My “California Dreaming” became a reality this week, when I joined my husband for a quick getaway. Since I can work from […]

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How Successful Marketing Leaders (Like Arianna Huffington) Unplug

It takes a leap of faith to unplug. Several senior marketing leaders and CEOs whom I have met think of their lives as an “either/or” proposition where they are either relaxed and unplugged, buy viagra OR overworked and hyper-connected. Today, viagra sales  I believe it’s about living a “both/and” life. We are human beings, not human […]

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Mind the marketing talent gap: Don’t derail your digital transformation

As digital marketing moves to the strategic heart of business, too many organizations remain unprepared to meet the demands of digital transformation.

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Eloqua: Creating A Holiday for Modern B2B Marketers

Eloqua's sixth annual "holiday celebration" for growth-oriented B2B marketers just concluded in Orlando, viagra sales Florida. I was pleased to observe a few dozen companies garner awards for their marketing and sales prowess. CEO Joe Payne plays the consummate emcee, cialis sales sharing off-the-cuff remarks and surprise giveaways for the top tweets from the ceremonies. […]

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Client Success: Corent Wins Market Share and Mind Share

June 11 was a busy week for Corent Technology CEO Feyzi Fatehi.

It all started on June 13 at the TechAmerica American Technology Awards in Washington, DC. Feyzi, one of my longstanding clients of 9 years, attended to accept the nomination. He also invited me as his guest to meet some of this country's top innovators. Corent was nominated for the "Best Cloud/SaaS Product" award. Surrounded by hundreds of technology industry luminaries, Corent ceded to Virtela Technology Services.

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In Memory of Crazy People (Like Steve Jobs)

A good friend of mine just forwarded an Apple commercial that was never aired in 1997. I find it a propos for our times. (listen to the actual Virgin ad by clicking here). In fact, I think it is an excellent way to channel Steve Jobs. Goodness knows we all miss him–and his borderline crazy ideas–dearly:

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo.

You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward.

And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

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Scrapping Billable Hours For A More Client-Friendly B2B Service


Don't walk into Clearspire's D.C. headquarters and expect to be impressed. Spartan furnishings and a simple glass sign adorn the waiting room. You may not believe you are in the right place–the offices lack the posh trappings of an emerging law practice competing against the top 200 firms.

Yet they represent the new face of the legal profession. And they are winning global Fortune 500 clients by focusing not on the quality of their office trappings, but on the way in which they deliver and manage client engagements. Other B2B companies would be wise to learn how Clearspire is changing the client rules of engagement in a traditionally secretive, high touch, low-tech field.

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True Transparency: Zappos, Tribal Leadership, and Charity Water – May 5 Live Event

Are you proud enough of your company to broadcast your annual meetings? Are you willing to enroll strangers–not just business partners–in the future success of your business? Zappos certainly is.   In the true spirit of transparency, generic viagra sovaldi my friend Tony Hsieh, cialis buy CEO of Zappos, will be live streaming the company […]

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Three Lessons from the “Dark Side” of Growth

Today, more than a week since Seventh Generation CEO Jeffrey Hollender was "let go" (read: fired) from the company he founded, this announcement arrived in my inbox:

photo courtesy of Tom Starkweather/Bloomberg

Read this carefully crafted message. Here's the gist: "Our co-founder Jeffrey Hollender's employment relationship with the company has ended."

How much does this feel like it's coming from a corporate legal team versus an entrepreneurial, trail-blazing, transparent company? And what message does this send to the hundreds of thousands of Seventh Generation devotees? These announcements teach us important lessons about the often painful transition from startup to growth mode.

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