Lisa Nirell's Marketing Waves Blog
Latest "Business Books I Recommend" Posts

How CMOs Can Make a Dent in Strategy Discussions

Last week, we hosted Nilofer Merchant as our guest at the Marketing Leaders of DC™ meeting to discuss her latest book. What a treat!

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Book Review: The Power of Onlyness

The Power of Onlyness book cover

Building strong communities and commitment to your innovative marketing solutions and ideas may be the smartest thing you do in 2018. Inspiring stories and pragmatic advice fill the pages of Nilofer Merchant’s 2nd book, The Power of Onlyness. The author’s advice, however, isn’t for people who are trying to impress others, or fit into, as […]

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Static: The Hidden Trap for Today’s Marketers

Marketing Above the Noise by Linda Popky

By Guest Blogger Linda Popky, Founder and President of Leverage2Market Associates So much has changed in marketing over the last few years. We have many new technologies and new ways to reach our audiences. Big Data gives us the ability to tailor marketing efforts to meet the needs of individual customers and prospects. We can […]

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The Agility Advantage: Q&A With Author Amanda Setili

Agility Advantage Book Cover

If you have a few notches in your business belt, then you can recall the days when market leaders could formulate a strategy, stick with it for 5-10 years, and flourish. Today’s different, and the belt notches have lost their gravitas. Author Amanda Setili just released The Agility Advantage: How to Identify and Act on Opportunities […]

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How Teaming Accelerates Marketing Innovations (Free MP3)

Book cover image of Teaming by Amy Edmondson

We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities. In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware […]

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Mindful Marketing Revolutionaries Spotted at AdWeek

I just returned from ADWKDC, a conference collective of top marketers, agencies, and CMOs from the DC metropolitan region. With help from my good friend and client, Jamie Gorski, I outlined strategies for “Leading the Mindful Marketing Revolution.”  She is the Chief Marketing Officer for The Bozzuto Group, a diversified real estate company headquartered in DC. […]

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Sneak Peek from “The Mindful Marketer”

With one week remaining until The Mindful Marketer launch, we are getting some excellent questions about the book premise. This article gives you a sneak peek. This Author Corner piece from Palgrave Macmillan, my publisher, contains some practical advice and book excerpts. If you are a marketer looking for ways to evolve from order taker (tactical, often […]

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Complimentary Marketing Leadership Development Gift: The Mindful Marketer

I am pleased to announce that my new marketing leadership development book, The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World,  is now officially available for pre-order worldwide. Since you are a member of our community, you can now download a complimentary sample chapter. This chapter outlines proven strategies to deepen […]

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6 Qualities of Agile Marketers

Do you consider yourself an agile marketer? I am not referring to the study of agile marketing processes and techniques (although these are compelling, contemporary methods worth studying, as mentioned in a previous post and in my newest book). I mean a marketing leader who applies rapid learning and critical thinking approaches to make informed choices, deepen […]

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5 Ways to Earn Customer Trust and Create Demand

This has been a difficult quarter for public relations firms, crisis communications professionals, and government officials. The mystery of the Malaysian Airlines tragedy, the ongoing Healthcare.gov outages, and GM recalls are just a few examples. It’s no wonder that we show such loathing and distrust for many institutions. When I filter information from my own online […]

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