Clients : Case Studies

EnergizeGrowth Case Studies

Re-Energizing the "Big Audacious Goal" At Jeld-Wen Development

The Client: Jeld-Wen Development Inc. (JWD), a member of the JELD-WEN family of businesses, is an award-winning real estate development and resort company. With over 450 employees, they oversee the development and management of eight resort communities, including Eagle Crest Resort, Suncadia, Chileno Bay, Brasada Ranch, and Silver Mountain Resort.

The Situation: In light of the changing dynamics within the residential and resort industry sector, JWD faced new pressures to sustain growth. Within just two years, they launched three new communities in the Western United States and Mexico and announced a new brand and reorganization.
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Boosting Confidence and Generating "High Value" Engagements

The Client: Founded in 2000, Tydak Consulting Services, LLC helps small and mid-sized companies bridge the communication gap between technology and business, reduce costs, and improve their return on their IT investments. Company Founder Pat Bramhall says her team is most often hired by the CEO, and that most of their work is performed directly with members of the IT team – the CIO, VP of IT, and managers.

The Situation: Bramhall launched her consulting business during a volatile time for high tech. Like many technology consulting professionals, Bramhall wasn't "sales savvy." She could easily see what potential client's problems were, but had difficulty conveying the benefits of her services and closing sales. "I needed to go out and sell my services and talk about my business," says Bramhall. But, she says, "I'd rearrange my desk and avoid it."
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Developing an Effective, Repeatable Sales System in Two Software Companies

The Client: Ed Winder has enjoyed a long and successful career in high tech sales, marketing, and executive roles. He has worked with technology companies large and small, public and private. Currently he consults with select companies where he has equity interests. Winder first met Lisa Nirell while he was with Active Software and later engaged her when he was CEO at Tradec.

The Situation: Working in sales at Active Software, Winder recognized he had a problem. The company sold integration software which was in high demand and they were growing rapidly. They needed a systematic way to approach sales that would help the company generate more predictable revenue. "Our product was being marketed and sold in a very technical way. We needed to transition from a technical to a business sales culture and create repeatable processes so that we could grow," says Winder.
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Seasoned Non-Profit Executive Increases Her Confidence and Doubles Her Business

The Client: Jean Craig Long is a non-profit development consultant who has spent more than two decades helping non-profit organizations that struggle to raise money consistently. Jean first heard Lisa Nirell speak during an Action Plan Marketing-sponsored event, and was impressed with Lisa's business background and her confidence. Within two weeks, Lisa and Jean scheduled an exploratory conversation.

The Situation: This was Jean's first experience as an entrepreneur and she was quickly realizing that focused marketing and planning were taking a back seat. "It was hard to talk about myself. I left marketing until the end of the day and by then, my creativity was zapped." Jean had clients, but wanted "ideal clients" – those that stimulated her and rewarded her handsomely for her expertise. "I felt like I had to take everyone, that I might not be good enough, or might not have the answers," says Jean.
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Not-for-Profit Unleashes the Power to Fund and Support More Programs

The Client: Cylvia Hayes is the Founder and Executive Director of 3E Strategies, a public service and consulting firm with a mission of accelerating the transition to sustainable building, energy and economic practices. The organization has been in business for eight years. Two years ago, they began offering consulting services, as Cylvia says, "due to popular demand."

The Situation: Cylvia was frustrated with the constant struggle to maintain significant funding reserves. This led to constant limitations to fulfill their mission. Cylvia recognized that the consulting arm of 3E Strategies had the potential to fund the not-for-profit side. She needed to begin thinking differently about how she approached consulting for that potential to become reality.
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Click for Cylvia Hayes' Audio Interview (MP3)