Lisa Nirell's Marketing Waves Blog

New Video: The Problem with Personalization

A new buzzword among CMO circles is personalization. Many love to extol its virtues. But what are the problems with personalization? How do you define it?

I just sat down with Tarek Kamil, the CEO of Cerkl and software visionary extraordinaire, to explore this topic.

In this 15 minute video, you’ll learn:

  • The challenges marketers face today with engaging customers
  • Tarek’s definition of personalization: what is it, and what isn’t it?
  • Two essential steps every CMO must do before launching personalization program

Cerkl is one of our CLIC ’17 sponsors—and so much more. Their technology is helping large and small companies with large prospect audiences retain customers. They take the complexity out of content distribution.

The facts speak for themselves: Cerkl’s average click thru rate is 19%, six times the national average. Their average newsletter open rate is double the national average.

Tarek Kamil founded Cerkl in 2012 to solve a growing problem – audience disengagement. He has a long history of using big data to solve big problems. He started writing software at the age of 12 and sold his first tech company before the age of 30.

In addition, Kamil has been a featured speaker at MIT, the Data Science Summit, P&G and TED. He also serves on the board for Cintrifuse, a Cincinnati incubator helping to fund and accelerate growth for 160 members.

Today, Cerkl is helping marketing leaders answer the question “Why can’t every organization personalize my experience like Netflix and Amazon?” Our CLIC ’17 participants are in for a treat.

If your customers are asking that question, or having problems with your personalization strategy, reserve your seat now. Visit our registration page.

P.S. Here’s the video link again – enjoy!

Copyright 2017, Lisa Nirell. All rights reserved.


Related posts:

Marketing Innovation in the Age of Resistance

How Marketers Can Turbo-Charge Key Account Programs

 

 

 

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