Lisa Nirell's Marketing Waves Blog

24 Questions to Clear Innovation Clutter

clear innovation clutterWhat contributes to marketing overwhelm (other than the 7,000 products on the martech chart)? Overstuffed calendars. They create marketing innovation clutter, which hampers growth and competitive relevance.

How crowded is your calendar? Among our CMO communities, the predominant cause of marketing innovation resistance is self-inflicted overwhelm. It’s insidious. I have found that it’s usually triggered by the inability to prioritize and say no to ad-hoc requests. (One healthcare CMO recently told me “Before I came aboard, the loudest doctor was in charge of setting our marketing priorities. I had to put a stop to that, and quickly!”).

Super busy, over-committed leaders incur high opportunity costs. I’ve also seen the psychic impact of not establishing any program or scheduling boundaries: saying “yes” too often, to too many stakeholders, steals every ounce of our natural gifts and creative energy.

Strategic organizations–no matter their size–have the courage to step back and conduct an “innovation clean sweep.” They inspired me to develop 24 questions to identify the root cause of marketing innovation clutter and personal paralysis. Visit my lisanirell.com blog to review the complete list. You are welcome to use them at your next leadership offsite gathering.

The first step towards making marketing innovation a habit is to eliminate the clutter. These questions will clear the cobwebs.

Want to learn how your peers are tackling innovation resistance? Join us November 9-10 for CLIC ’17 (CMOs Leading Innovation Conference). Get your seat and details here3 spaces remain. You’ll learn from courageous CMOs from SAS, Hilton, USA TODAY NETWORK, Bozzuto, Medecision, and more. Hope to see you there.

Related posts:

FastCompany: 5 Rules for Winning Over the C-Suite

HuffPost: Forget New Year’s Resolutions — Choose Reflection

Copyright 2017, Lisa Nirell. All rights reserved.

 

 

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