Lisa Nirell's Marketing Waves Blog

Netflix Star and Author Will Headline CLIC ’17

We are pleased to announce Leon Logothetis, Author, Philanthropist, and host of “The Kindness Diaries” on Netflix, will headline CLIC ’17.

If you have not yet seen some of these inspiring streaming episodes, you’re probably wondering: why would any sane person suddenly get the urge to travel the world, relying solely on the kindness of strangers? And what on Earth does his journey have anything to do with marketing innovation?

Leon, star of Netflix hit, "The Kindness Diaries"

Leon–Netflix star of “The Kindness Diaries,” author, and philanthropist

For Leon, it all started when he watched “The Motorcycle Diaries,” a biopic which chronicles the life of Ernesto “Che” Guevara. During this movie, he observed the budding revolutionary as he navigates from Brazil to Peru by motorcycle. The motorcycle collides with materialism and challenges his established beliefs. Over time, Guevara witnesses the exploitation of impoverished peasants by wealthy industrialists. His values were shaken to the core–to the point where his own comfort took a back seat to lepers and laborers.

Idealistic? Possibly. Relevant to modern life? Absolutely.

In 2016, Leon Logothetis eschewed material wealth, and followed a parallel path. That’s why I invited him to kick off our annual conference. He embarked on a global journey, virtually penniless, and followed similar footsteps to Guevara. I thought “what an innovative, adventurous, and courageous move!”

When we first spoke, Leon reassured me that his life wasn’t always an adventure.

He used to be a broker in London. During our initial call, Leon told me “I felt uninspired and chronically depressed.” Much like Guevara, he gave up his creature comforts for a life on the road. He broke his daily addiction to news and modern comfort, hopped on his rickety motorcycle (named “Kindness One”), and relied on the kindness of strangers to survive.

Since Season One concluded, Leon has visited more than 90 countries and traveled to every continent. “The Kindness Diaries” is currently streaming on Netflix, and he’s preparing to film his 2nd season. He plans on hitting the road in December 2017–this time in an electric car!

Here’s a summary of Leon’s headline at CLIC ’17:

The Kindness Rebellion: How Kindness Transforms Workplaces and Triggers Innovation

We live in a world with a profound “Kindness Deficit.” Yet as humans, we are wired for compassion and kindness, not technology-enabled isolation and vitriol. When we get in touch with the compassionate part of ourselves, we trigger an inner rebellion. When we welcome this resistance and inner rebellion, we can eventually break down the walls of isolation and separateness. And when the walls come tumbling down, we change the way we see the world.

In this session, Leon will share everyday stories of how kindness can change lives. He will inspire you to examine how you show up in your workplace, and beyond–drastically increasing your impact and success as a marketing innovator and customer advocate. 

You’ll walk away with:

  • A clear understanding of the power of kindness to change lives
  • Examples of how empathy can lead to greater bottom line success
  • Leon’s strategies for winning the hearts and minds of the Netflix team
  • Lessons on how to inspire people to feel that they profoundly matter
  • A KIND Roadmap to re-ignite your corporate innovation culture

Leon has been featured on Good Morning America, CBS News, and National Geographic. His books, Amazing Adventures of a Nobody,  The Kindness Diaries and Live, Love, Explore: Discover the Way of the Traveler a Roadmap to the Life You Were Meant to Live, published by Readers Digest, are currently available.

CLIC ’17 participants will receive an autographed copy of The Kindness Diaries.

If you want to learn Leon’s unconventional methods to trigger creativity and compassion, grab your seat now-go here for details and registration.

copyright 2017, Lisa Nirell. All rights reserved.

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