Lisa Nirell's Marketing Waves Blog

Bonus Videos: Overcoming Marketing Innovation Anxiety

What is marketing innovation anxiety? It happens when we keep postponing innovation conversations and initiatives. Unfortunately, in Western cultures, most of us believe that looking busy is a badge of honor, so we default to the familiar—managing our daily problem inbox.

My curiosity around marketing innovation anxiety, and the lack of a true commitment to innovation, started when I had dinner with a CMO in search of their next job. This particular executive has slogged through six jobs in seven years. When I asked “What do you love about your work?,” they quickly replied “I love fixing problems.”

That set me back for a minute. How can you be an innovative CMO when you are constantly focusing on firefighting? You simply cannot.

Firefighting as a default mode creates innovation anxiety. So does focusing on yesterday’s chronic challenges. Often these are persistent, destructive people, programs, processes, and cultural norms you may have inherited. They leave little time for innovation to happen.

These distractions prevent you from stepping back to design the future. They are a recipe for constant stress and suffering.

That’s where free writing can help. In this complimentary, 4 part video series, Mark Levy, bestselling author of Accidental Genius, explains the process.

From now until June 15, we’re offering free access. These programs are normally reserved for our private member roster.

Check out our latest post here, and check out the videos. On the house.

Don’t let chronic problem-solving be your default setting. Free writing is the first step to creating great new ideas at your desk. No special tools needed—just a pad of paper and a pen!

Again, here are your free videos. Say goodbye to innovation anxiety.

 

Copyright 2017, Lisa Nirell. All rights reserved.

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