New Podcast: Building a Strong Brand
Are you committed to building a strong brand? Or, are you on the path to rebuilding an existing brand?
If you answered “yes” to either question, you need to listen to this recent podcast (23 min. MP3) It features one of our Marketing Leaders of DC members, Stuart Foster. He’s the VP of Global Marketing at Hilton Worldwide.
Stuart sat down with SC Moatti of Products that Count, to explore his provocative thoughts on:
- secrets to building strong brands
- why demographics are dead
- branding lessons from Moet, Uber, Mercedes-Benz, and Waldorf Astoria
- the demise of mass marketing
- his favorite sources of innovation (some will surprise you!)
The rules for building a strong brand are different than they were 2–even 1 year ago. Stuart has discovered the keys in the modern marketing era. Check out the 23 minute podcast here.
We love showcasing the excellent, groundbreaking work within our private CMO communities. Stuart is a fine example of how innovative marketers think, and look outside their industry (and country) for fresh ideas.
In addition, Stuart has been contributing to our marketing innovation community for the past three years. He was a featured speaker at our annual CMOs Leading Innovation Conference (CLIC).
CLIC ’17 marks our 3rd annual gathering of courageous marketing leaders from across the country. CLIC ’17 happens on November 9-10, 2017.
If you are a VP of Marketing, CMO, or CEO, I hope you will consider joining us. You’ll meet senior marketers from Gannett, Decision Lens, Hilton, Walker & Dunlop, QASymphony, Infor, Bozzuto, InMotionNow (sponsor), Cerkl (also one of our sponsors), Delta, GE, and more. We will be announcing details and Super Early Bird discounts in just a few weeks.
P.S. Watch part 1 of Stuart’s CLIC ’15 presentation here.
How to Innovate by Leveraging Customer Mindsets-a CMO.com video interview
How CMOs are Spreading Customer Love in 2016 – Lisa’s CMO.com post